JAPAN - WHERE TRADITION MEETS THE FUTURE

TitleJAPAN - WHERE TRADITION MEETS THE FUTURE
ClientJAPAN NATIONAL TOURISM ORGANIZATION
Product / ServiceVISIT JAPAN
CategoryA01. Direction
EntrantENJIN Tokyo, JAPAN
Idea Creation ENJIN Tokyo, JAPAN
Production KIRAMEKI Tokyo, JAPAN

Brief Explanation

Fewer than half as many Europeans travel to Japan than China or Thailand. In fact, Japan is not even in top 5 of most popular Asian travel destination for Europeans. One of the reasons for this unpopularity is the lack of exposure to what Japan has to offer. In an effort to raise Japan's popularity in Europe, JNTO developed its first-ever Japan tourism branding campaign for Europe, "JAPAN - Where tradition meets the future." Japanese and German creators collaborated to condense 45 movie scenes from Tokyo, Kyoto, and other locations throughout Japan into a 3-minute movie that satisfies both Japanese and European sensitivities. The movie brilliantly depicts the attractions of Japan where tradition, innovation and nature are one. Within 6 month of its release, the movie became a hot topic with over 11 million cumulative views, 80,000 Likes and 67,000 Shares on Facebook. One Show 2017 Moving Image Craft Finalist.

Execution

With the concept of, JAPAN – Where tradition meets the future, unceasing fascination of travel experience such as encountering tradition, innovation and nature is expressed using time lapse and hyper lapse techniques to portray intriguing sceneries connected in rapid succession from the point of view of the traveler. When travelers actually visit Japan, they will first be overwhelmed in Tokyo with its speed and the exposal to massive information and after in Kyoto, they will find there a calm and slower flow of time. Samplings that have been acquired to create realistic presence are meld throughout, designing the sounds of the movie image.

Credits

Name Company Position
Shiro Nomura ENJIN Inc. CREATIVE DIRECTOR
Kotaro Murano ENJIN Inc. COMMUNICATION DESIGNER
Takeshi Yazaki ENJIN Inc. COMMUNICATION DESIGNER
Mitsuhito Sato ENJIN Inc. COPY WRITER+PRODUCER
Vincent Urban Freelance DIRECTOR
Clemens Krüger Freelance CINEMATOGRAPHER
Tomoaki Kumano kirameki Inc. MOVIE PRODUCER
Yuki Masuda kirameki Inc. PRODUCTION MANAGER
Kasumi Kajitani kirameki Inc. PRODUCTION MANAGER
Yuko Ishibashi kirameki Inc. PRODUCTION MANAGER
Satoru Emoto SARUTO DRONE AERIAL PHOTOGRAPHER
Max Neumeier Freelance ONLINE EDITER
Thomas Suess audioforce SOUND PRODUCER
Erik Reiff audioforce SOUND PRODUCER
Shinobu Sakamaki audioforce SOUND PRODUCER
Kazushige Takebayashi SHA Inc. ART DIRECTOR
Natsuki Isa SHA Inc. DESIGNER
Yu Ikeo euphoria FACTORY EDITER
Taisuke Seki euphoria FACTORY ASSITANT EDITER
Tomoka Kurata euphoria FACTORY PLANNER
Mai Abe AUR Inc. PR PLANNER
Nami Hayashi AUR Inc. PR PLANNER
Links
Video URL