BARBELL

TitleBARBELL
ClientTOAGOSEI CO.,LTD.
Product / ServiceARON ALPHA
CategoryA04. Production Design / Art Direction
EntrantADEX NIHON KEIZAI ADVERTISING CO.,LTD. Tokyo, JAPAN
Idea Creation ADEX NIHON KEIZAI ADVERTISING CO.,LTD. Tokyo, JAPAN
Media Placement ADEX NIHON KEIZAI ADVERTISING CO.,LTD. Tokyo, JAPAN
PR ADEX NIHON KEIZAI ADVERTISING CO.,LTD. Tokyo, JAPAN
Production DANCE NOT ACT Tokyo, JAPAN

Brief Explanation

This film is a fake picture that the Barbell was adhered to the floor but actually it was adhered to the ceiling. People would understand the creative gimmick, when the picture was turned over. The total weight of the performer and the Barbell is around 230kg. In fact, they are adhered to the ceiling in 6 seconds.

The Brief

A predominant color, which is black, make the scene enable to express the reality and tense atmosphere. Also, back light helps to look muscle and its tension attractive, and shows strength of the glue.

Credits

Name Company Position
MASAHIKO NAKAMURA ADEX NIHON KEIZAI ADVERTISING CO.,LTD. Division Manager
KENJI KINOSHITA ADEX NIHON KEIZAI ADVERTISING CO.,LTD. Manager
KAZUNORI SUMIKAWA ADEX NIHON KEIZAI ADVERTISING CO.,LTD. Deputy Manager
KUMIKO ASHIKAWA ADEX NIHON KEIZAI ADVERTISING CO.,LTD. Manager
YASUHIRO OTSUKI ADEX NIHON KEIZAI ADVERTISING CO.,LTD. Deputy Division Manager
SHINICHI KUDO none freelance
HIROFUMI KINUGASA DANCE NOT ACT inc. Manager
JUNICHI YABE ADEX NIHON KEIZAI ADVERTISING CO.,LTD. Manager
TENYU SENSUI ADEX NIHON KEIZAI ADVERTISING CO.,LTD. Accounting specialist
MITSURU UDAGAWA ADEX NIHON KEIZAI ADVERTISING CO.,LTD. Account development Manager
SHINICHI KUDO none none
YOSUKE OSHIMA tokyo grip none
NAOKI NODA MURAYAMA Inc. none
TETSURO YAMADA none none
NAOTO YUASA DANCE NOT ACT inc. none
AKI MAETANI none none
TSUYOSHI HAYASHI NTT Learning Systems Corporation. none
MASAYUKI SATO NTT Learning Systems Corporation. none
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