| Title | BARBELL |
| Brand | TOAGOSEI CO.,LTD. |
| Product / Service | ARON ALPHA |
| Category | A01. Direction |
| Entrant | ADEX NIHON KEIZAI ADVERTISING CO.,LTD. Tokyo, JAPAN |
| Idea Creation | ADEX NIHON KEIZAI ADVERTISING CO.,LTD. Tokyo, JAPAN |
| Media Placement | ADEX NIHON KEIZAI ADVERTISING CO.,LTD. Tokyo, JAPAN |
| PR | ADEX NIHON KEIZAI ADVERTISING CO.,LTD. Tokyo, JAPAN |
| Production | DANCE NOT ACT Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| MASAHIKO NAKAMURA | ADEX NIHON KEIZAI ADVERTISING CO.,LTD. | Division Manager |
| KENJI KINOSHITA | ADEX NIHON KEIZAI ADVERTISING CO.,LTD. | Manager |
| KAZUNORI SUMIKAWA | ADEX NIHON KEIZAI ADVERTISING CO.,LTD. | Deputy Manager |
| KUMIKO ASHIKAWA | ADEX NIHON KEIZAI ADVERTISING CO.,LTD. | Manager |
| YASUHIRO OTSUKI | ADEX NIHON KEIZAI ADVERTISING CO.,LTD. | Deputy Division Manager |
| SHINICHI KUDO | none | none |
| HIROFUMI KINUGASA | DANCE NOT ACT inc. | Manager |
| JUNICHI YABE | ADEX NIHON KEIZAI ADVERTISING CO.,LTD. | Manager |
| TENYU SENSUI | ADEX NIHON KEIZAI ADVERTISING CO.,LTD. | Accounting specialist |
| MITSURU UDAGAWA | ADEX NIHON KEIZAI ADVERTISING CO.,LTD. | Account Development Manager |
| SHINICHI KUDO | none | none |
| YOSUKE OSHIMA | tokyo grip | none |
| NAOKI NODA | MURAYAMA Inc. | none |
| TETSURO YAMADA | none | none |
| NAOTO YUASA | DANCE NOT ACT inc. | none |
| AKI MAETANI | none | none |
| TSUYOSHI HAYASHI | NTT Learning Systems Corporation. | none |
| MASAYUKI SATO | NTT Learning Systems Corporation. | none |
This film is a fake picture that the Barbell was adhered to the floor but actually it was adhered to the ceiling. People would understand the creative gimmick, when the picture was turned over. The total weight of the performer and the Barbell is around 230kg. In fact, they are adhered to the ceiling in 6 seconds.
To express the reality and tense atmosphere, “one scene-one shot” is adopted. The system of shooting was built to realize “one scene-one shot”, from applying glue, sticking barbell on the ceiling, and zooming out the camera. (Please see details with making movie) The scene of coming off a pair of pants shows that direction of gravity changes from the top to the bottom.