THE MAKING OF THE NEW VITZ STORY

TitleTHE MAKING OF THE NEW VITZ STORY
ClientTOYOTA
Product / ServiceVITZ
CategoryA11. Visual Effects
EntrantALT.VFX Brisbane, AUSTRALIA
Idea Creation TUGBOAT Tokyo, JAPAN
Idea Creation 2 HAKUHODO INC. Tokyo, JAPAN
Idea Creation 3 HAKUHODO KETTLE Tokyo, JAPAN
Media Placement TUGBOAT Tokyo, JAPAN
Production ALT.VFX Brisbane, AUSTRALIA
Production 2 TUGBOAT Tokyo, JAPAN
Production 3 TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Production 4 HAKUHODO INC. Tokyo, JAPAN
Production 5 HAKUHODO KETTLE Tokyo, JAPAN

Brief Explanation

In the film, a young director details his idea for an adventurous new Vitz campaign to a senior creative director. As the action he describes plays out on screen, the older, more experienced creative director interjects with a series of more suitable ideas, causing the action to reverse and play out again in a different way. Using a series of wipes, rewinds, and traditional VFX breakdown techniques, the audience gets to see behind the scenes of the fictional story, playing out in real time before their eyes. It also allows the audience to be introduced to all of the latest features of the car, including safety features and design features, in a way that allows the brand to subvert the traditional car ad format and shows behind the curtain of what goes on in the advertising world, no matter what country you are in.

Credits

Name Company Position
Yasumichi Oka Tugboat Executive Creative Director
Taku Tada Tugboat Creative Director
Hideaki Ooki Hakuhodo Kettle Inc. Creative Director
Seijo Kawaguchi Tugboat Art Director
Masakatsu Kasai Tohokushinsha Film Corporation Executive Producer
Takashi Ito Tohokushinsha Film Corporation Producer
Hideyuki Tanaka Frame Graphics Director
Ekkehart Pollack Freelance Cinematographer
Mari Kobayashi Megane Film Offline Editor
Yoko Izumi Omnibus Japan Online Edtior
Jay Hawkins Alt.vfx VFX Supervisor
Takeshi Takada Alt.vfx Executive Producer / Company Director
Jayce Attewell Alt.vfx VFX Coordinator
Links
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