PEPSI STRONG - MOMOTARO EPISODE 4

Short List
TitlePEPSI STRONG - MOMOTARO EPISODE 4
ClientSUNTORY HOLDINGS LIMITED
Product / ServicePEPSI STRONG
CategoryA11. Visual Effects
EntrantALT.VFX Brisbane, AUSTRALIA
Idea Creation TUGBOAT Tokyo, JAPAN
Idea Creation 2 YOMIKO ADVERTISING Tokyo, JAPAN
Media Placement TUGBOAT Tokyo, JAPAN
Media Placement 2 YOMIKO ADVERTISING Tokyo, JAPAN
Production ALT.VFX Brisbane, AUSTRALIA
Production 2 TUGBOAT Tokyo, JAPAN
Production 3 YOMIKO ADVERTISING Tokyo, JAPAN
Production 4 TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Additional Company SUNTORY BEVERAGE AND FOOD Toyko, JAPAN

Brief Explanation

Pepsi Strong Momotaro EP4 is the latest star-studded installment of the most awarded commercial series in Japanese history. The latest film features Jude Law and brings the Japanese folklore tale of Momotaro (Peach Boy) to life like never before. This chapter is part origin story of the Oni – the iconic lava monster seen in previous episodes, and details how Momotaro’s nemesis came to be. A mysterious being (Law) protects villagers against outside forces, including strange beasts. However, he does so with such power that they become scared, and decide that his power must be contained. After being locked up, the being becomes full of rage and vows revenge on the villagers, his anger becoming so solid and hot that he becomes the iconic lava monster, Oni. The ongoing battle between Oni and Momotaro reflects the bravery of challenging the bigger opponent – as Pepsi does with Coca-Cola.

Credits

Name Company Position
Yasumichi Oka Tugboat Executive Creative Director
Taku Tada Tugboat Creative Director
Seijo Kawaguchi Tugboat Art Director
Masakatsu Kasai Tohokushinsha Film Corporation Executive Producer
Sunao Nonaka Tohokushinsha Film Corporation Producer
Koichi Iguchi Sour sox Director
Darren Lew Freelance Cinematographer
Ami Goodheart Freelance Costume Designer
Shinya Nakayama Freelance Hair and Make Up
Takayuki Kamijo Freelance Offline Editor
Akio Sakamaki jitto inc. Online Editor
Akihiko Miyara Onpa Sound Design
Takeshi Takada Alt.vfx Executive Producer
Nick Angus Alt.vfx Head of 3D
Chris Rentoul Alt.vfx Lead Animator
Links
Video URL