THE ENDORSERS

TitleTHE ENDORSERS
ClientSPORTSBET
Product / ServiceSPORTS ONLINE BETTING ANDROID APP
CategoryA01. Direction
EntrantREVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Idea Creation BMF ADVERTISING Sydney, AUSTRALIA
Production REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Brief Explanation

Sportsbet's new performance enhanced, sports betting app puts the 'roid' in Android, so we enlisted 'performance enhancement experts' from the sporting world to endorse and launch it. Led by the infamous Ben Johnson, 100m Gold Medalist*, the group also includes an Eastern Black weightlifting team; a yellow jersey winning cyclist; and a champion Chinese swimmer. The new Android app has been in secret development for years and has been injected in the back end with all sorts of scientific stuff that gives punters an unfair advantage.

Credits

Name Company Position
Cam Blackley BMF Sydney Executive Creative Director
James Sexton, Gooch Richards & Cam Blackley BMF Sydney Copywriters
Lincoln Grice & Matthew Hughes BMF Sydney Designers
David Warren BMF Sydney Group Strategy Director
Dan Lacaze BMF Sydney Client Services Director
Will Woods BMF Sydney Account Director
Siena Shuttler BMF Sydney Account Manager
Mandy Payne BMF Sydney Agency Producer
Matt Devine Revolver/Will O'Rourke Director
Michael Ritchie Revolver/Will O'Rourke Managing Director/Executive Producer
Pip Smart Revolver/Will O'Rourke Executive Producer
Caroline Kruck Revolver/Will O'Rourke Producer
n/a Heckler Post Production
Jamie Watson Heckler VFX Supervisor
Bonnie Law Heckler Executive Producer
Scott Maclean n/a Colourist
Dan Lee The Butchery Editor
n/a Rumble Studios Music & Sound Production
Tone Aston Rumble Studios Sound Designer
Adam Marsden Revolver/Will O'Rourke Director of Photography