#HOLDTIGHT

Bronze Spike
Title#HOLDTIGHT
ClientAUSTRALIA & NEW ZEALAND BANKING GROUP
Product/ServiceAUSTRALIA & NEW ZEALAND BANKING GROUP
CategoryA01. Direction
EntrantREVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Idea Creation TBWA\MELBOURNE, AUSTRALIA
Production REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Brief Explanation

New research finds the LGBTIQ community twice as likely to feel uncomfortable holding hands in public. This film highlights the daily pressures that the LGBTIQ community faces. It's a simple and loving gesture to hold your partner's hand, however for fear of discrimination, and experiences in violence and abuse - the reality is that many in the community still don't feel safe. The disconnect between perception and reality is saddening. Holding hands is the simplest expression of affection, whether it be a family member, friend, first date or lifelong partner. It's hard to fathom, in 2017, that not everyone is comfortable with this small but significant gesture.

Credits

Name Company Position
Paul Reardon TBWA\Melbourne Executive Creative Director
Tara Ford TBWA\Melbourne Creative Director
Tim Woolford & Scott Canning TBWA\Melbourne Creatives
Max Reed TBWA\Melbourne Social Creative
Margot Ger TBWA\Melbourne Head of Broadcast
Dave Keating TBWA\Melbourne Head of Integrated Production
Ricci Meldrum TBWA\Melbourne Regional Group Head
Claire Tenzer TBWA\Melbourne Group Business Director
Amelia Van Veenendaal TBWA\Melbourne Project Director
Todd McLerie TBWA\Melbourne Project Manager
Paul Arena TBWA\Melbourne Digital Planner
Harrison Webster TBWA\Melbourne Content Director
Stephanie Leddin TBWA\Melbourne Content Producer
Jesse Richards TBWA\Melbourne Content Creator/Editor
Michael Ritchie Revolver/Will O'Rourke Managing Director/Executive Producer
Josh Mullens Revolver/Will O'Rourke Head of Projects/Executive Producer
The Glue Society's Pete Baker Revolver/Will O'Rourke Director
Jasmin Helliar Revolver/Will O'Rourke Producer
Geoffrey Simpson Revolver/Will O'Rourke Director of Photography
n/a The Glue Society Studios Edit House
Philip Horn n/a Editor
Christine Trodd n/a Colourist
Lee Sandiford n/a Online
n/a Level Two Music Music & Sound
Michael Edwards Level Two Music Composer