Title | DANCING BAND-AID |
Brand | JOHONSON & JOHONSON |
Product / Service | BAND-AID PLUS COMFORT |
Category | A03. Casting |
Entrant | I&S BBDO Tokyo, JAPAN |
Idea Creation | I&S BBDO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masaki Honda | BBDO Japan | Executive Creative Director |
Takenori Hashimoto | BBDO Japan | Creative Director |
Tatsuya Kawajiri | BBDO Japan | Planner |
Asuka Kondo | BBDO Japan | Art Director |
Shinji Kushiro | Niban kobo | Producer |
Kano Ishikawa | Niban kobo | Producer |
Misato Kumagai | Niban kobo | Manager |
Eiji Tanigawa | Director | |
Senzo Ueno | Cameraman | |
Masachio Nishida | Lighting | |
Aki | Art | |
Yasuo Fukuda | Colorist | |
Ongakushitsu | Music | |
Onpa | Onpa | Sound Design |
OMNIBUS JAPAN | OMNIBUS JAPAN | CG / Mixer |
Eiji Tanigawa | Editor |
A world famous FINGER dancer ”P-Nut”'s performs his new dance while wearing Band-Aid “Plus Comfort” on all his fingers.
Band-Aid “Plus Comfort” is a newly launched product that is easier to move comparing to conventional Band-aid. But from glance, there is no difference from conventional Band-aid. What needed was product demonstration that clearly show the improved feature while being interesting. So rather than creating commercial, we decided to choose a media people love: Performance Video. In collaboration with world famous FINGER dancer " P-Nut", we appeared on his performance video to demonstrate Band-Aid “Plus Comfort” improved function.