DANCING BAND-AID

TitleDANCING BAND-AID
ClientJOHONSON & JOHONSON
Product / ServiceBAND-AID PLUS COMFORT
CategoryA03. Casting
EntrantI&S BBDO Tokyo, JAPAN
Idea Creation I&S BBDO Tokyo, JAPAN

Brief Explanation

A world famous FINGER dancer ”P-Nut”'s performs his new dance while wearing Band-Aid “Plus Comfort” on all his fingers.

Band-Aid “Plus Comfort” is a newly launched product that is easier to move comparing to conventional Band-aid. But from glance, there is no difference from conventional Band-aid. What needed was product demonstration that clearly show the improved feature while being interesting. So rather than creating commercial, we decided to choose a media people love: Performance Video. In collaboration with world famous FINGER dancer " P-Nut", we appeared on his performance video to demonstrate Band-Aid “Plus Comfort” improved function.

Credits

Name Company Position
Masaki Honda BBDO Japan Executive Creative Director
Takenori Hashimoto BBDO Japan Creative Director
Tatsuya Kawajiri BBDO Japan Planner
Asuka Kondo BBDO Japan Art Director
Shinji Kushiro Niban kobo Producer
Kano Ishikawa Niban kobo Producer
Misato Kumagai Niban kobo Manager
Eiji Tanigawa Director
Senzo Ueno Cameraman
Masachio Nishida Lighting
Aki Art
Yasuo Fukuda Colorist
Ongakushitsu Music
Onpa Onpa Sound Design
OMNIBUS JAPAN OMNIBUS JAPAN CG / Mixer
Eiji Tanigawa Editor
Links
Video URL