Title | POO ROMANCE |
Brand | PROCTOR & GAMBLE |
Product / Service | METAMUCIL |
Category | A02. Script |
Entrant | McCANN HEALTH Sydney, AUSTRALIA |
Idea Creation | McCANN HEALTH Sydney, AUSTRALIA |
Idea Creation 2 | McCANN HEALTH Sydney, AUSTRALIA |
Production | TRUCE FILMS Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
June Laffey | McCann Health | ECD Australia and South East Asia |
Vanessa Reynolds | McCann Health | Writer |
Nick Clifford | Truce Films | Director |
Michael Ciccone | Truce Films | Executive Producer |
We had to be brave to get people talking about poo - both inside pharmacy and at home. Our answer was a love story between a giant poo (Nugget from Colon town) and a giant Metamucil container. The film showed how they met and fell in love on a spoof dating show. The film is littered with poo jokes, to drive engagement and emotional connection to the brand - but it does have its serious side. Health benefits and even mode of action (through a POO MAN game the lovers play) amplify the health benefits for pharmacists to sell Metamucil.