POO ROMANCE

TitlePOO ROMANCE
ClientPROCTOR & GAMBLE
Product / ServiceMETAMUCIL
CategoryA02. Script
EntrantMcCANN HEALTH Sydney, AUSTRALIA
Idea Creation McCANN HEALTH Sydney, AUSTRALIA
Idea Creation 2 McCANN HEALTH Sydney, AUSTRALIA
Production TRUCE FILMS Melbourne, AUSTRALIA

Brief Explanation

We had to be brave to get people talking about poo - both inside pharmacy and at home. Our answer was a love story between a giant poo (Nugget from Colon town) and a giant Metamucil container. The film showed how they met and fell in love on a spoof dating show. The film is littered with poo jokes, to drive engagement and emotional connection to the brand - but it does have its serious side. Health benefits and even mode of action (through a POO MAN game the lovers play) amplify the health benefits for pharmacists to sell Metamucil.

Credits

Name Company Position
June Laffey McCann Health ECD Australia and South East Asia
Vanessa Reynolds McCann Health Writer
Nick Clifford Truce Films Director
Michael Ciccone Truce Films Executive Producer
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