GUARDIAN 'WAYANG KULIT'

TitleGUARDIAN 'WAYANG KULIT'
ClientGUARDIAN HEALTH & BEAUTY
Product / ServiceDRUGSTORE
CategoryA03. Casting
EntrantBBDO MALAYSIA Kuala Lumpur, MALAYSIA
Idea Creation BBDO MALAYSIA Kuala Lumpur, MALAYSIA
Production BBDO MALAYSIA Kuala Lumpur, MALAYSIA

Brief Explanation

A king on a deer hunt is saved from drowning by a mysterious woman with a beautiful voice. She disappears before he can even thank her. The king seeks and finds the woman who is later revealed to have bad complexion. He insists that he cares for her the beauty of her heart first, and says that everything external can be fixed with a quick visit to Guardian - where all her skin ailments can be solved.

We stayed well away from typical commercial actors and instead casted talents that were all sourced from Aswara, our national Academy of Cultural Arts. Each cast member was specially picked for his or her very specific skills in dancing, singing and acting to restore interest in cultural arts that younger Malaysians don't seem to take to these days. With 7.1 million views on Facebook (and counting) during the campaign period, we were reassured that our choice of actors was indeed on-point and appropriate for an audience who has perhaps forgotten how compelling their traditional arts can be.

Credits

Name Company Position
VJ Anand BBDO Malaysia Executive Creative Director
Rafiq Ridzwan BBDO Malaysia Planning Director
Kubhaer Jethwani Another Planet Film Director
Shune BBDO Malaysia Creative Director
Yusrizal Yusof BBDO Malaysia Copywriter
Dafi Alfadila BBDO Malaysia Art Director
Nisha Khirudin BBDO Malaysia Executive Producer
Vanessa Gan BBDO Malaysia Associate Account Director
Jeremy Kuan BBDO Malaysia Strategic Planner
Stephy Wong BBDO Malaysia Senior Account Executive
Moses Wee BBDO Malaysia Account Executive
Links
Video URL