CEAT - USAIN BOLT

TitleCEAT - USAIN BOLT
ClientCEAT
Product / ServiceBIKE TYRES
CategoryA02. Script
EntrantSTORYTELLERS.IN Mumbai, INDIA
Idea Creation OGILVY & MATHER MUMBAI, INDIA
Production STORYTELLERS.IN Mumbai, INDIA

Brief Explanation

“In the Game of Roads, CEAT Helps, the concept of “Be Idiot Safe” campaign was evolved to the next level. CEAT Tyres’ superior grip comes to rescue as a jaywalker avoids an accidental collision. Raises awareness on road safety and the benefits provided by CEAT superior Grip. Presentation to have elements of satire and humour. The TVC shows a jaywalker sprint through traffic, forcing the vehicle to brake instantaneously. This creates a ripple effect as everyone stops what they are doing busy staring at the jaywalker anticipating a collision—all in freeze frame. Amidst the chaos, a motorcyclist screeches to a halt gaining attention of the crowd causing a series of mishaps in the background; however, the motorist and the jaywalker remain to be safe with the help of 'CEAT Superior Grip Tyre'.

Credits

Name Company Position
Kiran Anthony Ogilvy & Mathers Creative Head