AMAZON - CITIZENS OF FASHION

TitleAMAZON - CITIZENS OF FASHION
ClientAMAZON
Product / ServiceFASHION
CategoryA01. Direction
EntrantSTORYTELLERS.IN Mumbai, INDIA
Idea Creation OGILVY & MATHER MUMBAI, INDIA
Production STORYTELLERS.IN Mumbai, INDIA

Brief Explanation

The film showcases the idea of how rural Indian towns are transformed by International fashion Target - Youth

Execution

The film was set in an iconic place in India - Benaras, also known to many as Varanasi, a place known for its sanctity, and create a juxtaposition of hi fashion in this town elevated the fashion quotient.

Credits

Name Company Position
O & M Ogilvy & Mathers Creative Head
Azazul haque O&M Creative Head