Title | AMAZON - CITIZENS OF FASHION |
Brand | AMAZON |
Product / Service | FASHION |
Category | A01. Direction |
Entrant | STORYTELLERS.IN Mumbai, INDIA |
Idea Creation | OGILVY & MATHER MUMBAI, INDIA |
Production | STORYTELLERS.IN Mumbai, INDIA |
Name | Company | Position |
---|---|---|
O & M | Ogilvy & Mathers | Creative Head |
Azazul haque | O&M | Creative Head |
The film showcases the idea of how rural Indian towns are transformed by International fashion Target - Youth
The film was set in an iconic place in India - Benaras, also known to many as Varanasi, a place known for its sanctity, and create a juxtaposition of hi fashion in this town elevated the fashion quotient.