MUSCLEBLAZE

TitleMUSCLEBLAZE
BrandMUSCLEBLAZE
Product / ServiceMUSCLEBLAZE BODYBUILDING SUPPLEMENTS
CategoryA01. Direction
EntrantSTORYTELLERS.IN Mumbai, INDIA
Idea Creation MEDULLA COMMUNICATIONS Mumbai, INDIA
Production STORYTELLERS.IN Mumbai, INDIA

Credits

Name Company Position
Ritu Sinha Medulla Creative Director
Amit Akali Medulla Chief Creative Officer

Brief Explanation

#TumNahiSamjhoge Philosophy - For some, fitness is a part of everyday life. They are dedicated beings, who always take time out for their workouts. However, their hard-work isn't understood by everyone. People who don't go-to-the-gym or aren't involved in any kind of fitness activity, never really understand what's the fuss around fitness. People don't understand why these fitness fanatics have to practice or hit the gym every day. Muscleblaze pays a tribute to these worshipers with Tum nahi Samjhoge, showing that they are a breed apart. And that they are okay at not being understood, because not everyone will get the Spirit of Fitness.