Title | MUSCLEBLAZE |
Brand | MUSCLEBLAZE |
Product / Service | MUSCLEBLAZE BODYBUILDING SUPPLEMENTS |
Category | A01. Direction |
Entrant | STORYTELLERS.IN Mumbai, INDIA |
Idea Creation | MEDULLA COMMUNICATIONS Mumbai, INDIA |
Production | STORYTELLERS.IN Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Ritu Sinha | Medulla | Creative Director |
Amit Akali | Medulla | Chief Creative Officer |
#TumNahiSamjhoge Philosophy - For some, fitness is a part of everyday life. They are dedicated beings, who always take time out for their workouts. However, their hard-work isn't understood by everyone. People who don't go-to-the-gym or aren't involved in any kind of fitness activity, never really understand what's the fuss around fitness. People don't understand why these fitness fanatics have to practice or hit the gym every day. Muscleblaze pays a tribute to these worshipers with Tum nahi Samjhoge, showing that they are a breed apart. And that they are okay at not being understood, because not everyone will get the Spirit of Fitness.