Title | THROUGH THE DARK |
Brand | |
Product / Service | GOOGLE PLAY MUSIC |
Category | A10. Animation |
Entrant | R/GA SYDNEY, AUSTRALIA |
Idea Creation | R/GA SYDNEY, AUSTRALIA |
Media Placement | ESSENCE DIGITAL Singapore, SINGAPORE |
PR | POEM GROUP Sydney, AUSTRALIA |
Production | R/GA SYDNEY, AUSTRALIA |
Production 2 | EXIT FILMS Melbourne, AUSTRALIA |
Production 3 | XYZ STUDIOS Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Hamish Stewart | R/GA Sydney | EXECUTIVE CREATIVE DIRECTOR |
Michael Armstrong | R/GA Sydney | CREATIVE DIRECTOR |
Blake Kus | R/GA Sydney | ASSOCIATE TECHNOLOGY DIRECTOR |
Jess Bateman | R/GA Sydney | DESIGNER |
Shruti Rai | R/GA Sydney | SENIOR EXPERIENCE DESIGNER |
Aaron George | R/GA Sydney | SOFTWARE ENGINEER |
Kate Allan | R/GA Sydney | COPYWRITER |
Justine Cusack | R/GA Sydney | SOCIAL STRATEGIST |
Cory Nicely | R/GA Sydney | MARKETING SCIENCES MANAGER |
Julia Rush | R/GA Sydney | PRODUCER |
Natalie Brend | R/GA Sydney | SENIOR ACCOUNT DIRECTOR |
Jeff Donios | R/GA Sydney | SENIOR TECHNOLOGY DIRECTOR |
Gertjan Leppers | R/GA Sydney | EXECUTIVE PRODUCTION DIRECTOR |
Mike Daly | Exit Films | DIRECTOR |
Kim Wildenburg | Exit Films | EXECUTIVE PRODUCER |
Marco Palmieri | XYZ Studios | LEAD ANIMATOR |
Richard Osellame | XYZ Studios | SENIOR TD |
Stevie Watkins | XYZ Studios | CG LEAD |
Garett Mayow | XYZ Studios | EXECUTIVE PRODUCER |
Eran Hilleli | XYZ Studios | LEAD DESIGNER |
Gina Moore | XYZ Studios | CG ARTIST |
Tim Murphy | XYZ Studios | CG ARTIST |
Heath Pagram | XYZ Studios | ANIMATOR |
Eran Hilleli | XYZ Studios | ANIMATION DIRECTOR |
Through the Dark tells the story of a father and his son’s battle with leukemia. The interactive film is told in two halves, the Dark and the Light, with matching imagery revealed by rotating your mobile. For example, black footsteps in white snow become white roots in black soil. We see father and son in a series of situations, together and apart: walking through the snow, in hospital, under a streetlight, inside an MRI scanner, under the stars. Reflecting the intense emotions that a battle with cancer can bring, powerful imagery features throughout. A black wolf. Black crows. In one climactic scene, the son’s boat plummets into the Dark and he swirls underwater, until later swimming back towards the Light. Father and son face danger and isolation, turmoil and calm, until finally walking side-by-side through the snow again. The son now takes his own path, leaving his father behind.