SCHOOL BUS

Silver Spike
TitleSCHOOL BUS
ClientLIPTON
Product / ServiceLIPTON TEA
CategoryA01. Direction
EntrantTHE SWEET SHOP Auckland, NEW ZEALAND
Idea Creation adam&eveDDB London, UNITED KINGDOM
Media Placement adam&eveDDB London, UNITED KINGDOM
PR adam&eveDDB London, UNITED KINGDOM
Production THE SWEET SHOP Auckland, NEW ZEALAND

Brief Explanation

Shot in New Zealand, the film tells the story of Andy, a new kid in the area, as he goes through his daily daunting journey of getting onto the school bus. All eyes are on him. He’s an outsider whose friendship with the bus driver blossoms, as does his own confidence, to a point where the bus ride becomes fun.

Execution

"This was a great film to work on and making it brought back a lot of memories of being 13. The pressures of being a new kid on a bus and having a carriage load of eyes watching you is pretty daunting at that age. Oscar, our lead actor, was amazing and we just loved him on screen. We did the production in New Zealand which gave the film a great head start as castings and locations in the country are fantastic."

Credits

Name Company Position
Simon Poett Adam&Eve DDB Executive Creative Director
Guus ter Beek Adam&Eve DDB Creative
Tayfun Sarier Adam&Eve DDB Creative
Lee Kozlowski Adam&Eve DDB Creative
Patrick Cahil Adam&Eve DDB Producer
Arpan Roychoudhury Adam&Eve DDB Account Management
Glen Lomas Adam&Eve DDB Account Management
Mark Albiston The Sweet Shop Director
Spencer Dodd The Sweet Shop UK Managing Director / Executive Producer
Fiona King The Sweet Shop NZ Managing Director / Executive Producer
Andy Mauger The Sweet Shop Producer
Andy Mauger The Sweet Shop Producer
Jeremy Rouse The Sweet Shop DOP