Title | THE ADVENTURES OF ORANGE |
Brand | APEROL |
Product / Service | APEROL SPRITZ |
Category | A10. Animation |
Entrant | BUCK Sydney, AUSTRALIA |
Idea Creation | THE ROYALS Surry Hills, AUSTRALIA |
Production | BUCK Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Gareth O'Brien | Buck Design | Creative Director |
Lucas Brooking | Buck | Art Director |
Lucas Brooking | Buck | Art Director |
This concept follows the Orange as it discovers the themed Aperol 360 degree world and into a glass of Aperol Spritz. We used both clever transitions and cuts to move from scene to scene. We played a lot with scale, camera views and the various screen sizes to keep the viewer engaged. At times the Orange would bounce through a static environment and at others we would move with the ball as it races through a scene. The Orange would end its journey at the glass where it plops into the Aperol Spritz as an Orange slice.