THE ADVENTURES OF ORANGE

TitleTHE ADVENTURES OF ORANGE
ClientAPEROL
Product / ServiceAPEROL SPRITZ
CategoryA10. Animation
EntrantBUCK Sydney, AUSTRALIA
Idea Creation THE ROYALS Surry Hills, AUSTRALIA
Production BUCK Sydney, AUSTRALIA

Brief Explanation

This concept follows the Orange as it discovers the themed Aperol 360 degree world and into a glass of Aperol Spritz. We used both clever transitions and cuts to move from scene to scene. We played a lot with scale, camera views and the various screen sizes to keep the viewer engaged. At times the Orange would bounce through a static environment and at others we would move with the ball as it races through a scene. The Orange would end its journey at the glass where it plops into the Aperol Spritz as an Orange slice.

Credits

Name Company Position
Gareth O'Brien Buck Design Creative Director
Lucas Brooking Buck Art Director
Lucas Brooking Buck Art Director