Title | HAHN SUPERDRY - NEVER SETTLE |
Brand | LION |
Product / Service | HAHN SUPERDRY |
Category | A11. Visual Effects |
Entrant | ALT.VFX Brisbane, AUSTRALIA |
Idea Creation | OGILVY AUSTRALIA Sydney, AUSTRALIA |
Media Placement | OGILVY AUSTRALIA Sydney, AUSTRALIA |
PR | OGILVY AUSTRALIA Sydney, AUSTRALIA |
Production | ALT.VFX Brisbane, AUSTRALIA |
Production 2 | INTERROGATE Sydney, AUSTRALIA |
Production 3 | ARC EDIT Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Colin Renshaw | Alt.vfx | VFX Supervisor |
Tyrone Estephan | Alt.vfx | VFX Producer |
Derek Green | Ogilvy Sydney | ECD |
Scott Lambert | Ogilvy Sydney | CD |
Jenny Mak | Ogilvy Sydney | ACD |
Josh Parmenter | Ogilvy Sydney | Creative |
Seamus Fagan | Ogilvy Sydney | Creative |
Andrew Hankin | Ogilvy Sydney | Creative |
Andy Cooke | Ogilvy Sydney | Creative |
Nathan Quailey | Ogilvy Sydney | GM |
John Marshall | Ogilvy Sydney | GAD |
Amelia Deakin | Ogilvy Sydney | Senior Account Manager |
Anne Brooke | Ogilvy Sydney | Account Manager |
Ryan O'Connell | Ogilvy Sydney | Deputy Head of Strategy |
Renee Nadin | Ogilvy Sydney | Agency Producer |
Ash Bolland | Interrogate | Director |
Tara Riddell | Interrogate | Executive Producer |
Drew Thompson | ARC Edit | Editor |
The mission was to influence public perception of Hahn SuperDry lager as the drink of choice for adults. People who like to achieve great things and push themselves out of their comfort zone. This spot is driving home the belief that our 'comfort zone' may be what's holding us back from living all that life has to offer. At the forefront is a film that will tell stories of some unlikely heroes who launch themselves out of their own comfort zones to realise each of their own dreams. This action sees them literally catapulted off the couch, into the outside world and right into the action. The spot created a definite buzz in the Australian market, with its innovative production, stunning visual effects, and use of an iconic music track.