Brief Explanation

The mission was to influence public perception of Hahn SuperDry lager as the drink of choice for adults. People who like to achieve great things and push themselves out of their comfort zone. This spot is driving home the belief that our 'comfort zone' may be what's holding us back from living all that life has to offer. At the forefront is a film that will tell stories of some unlikely heroes who launch themselves out of their own comfort zones to realise each of their own dreams. This action sees them literally catapulted off the couch, into the outside world and right into the action. The spot created a definite buzz in the Australian market, with its innovative production, stunning visual effects, and use of an iconic music track.