WE PREP. YOU COOK.

TitleWE PREP. YOU COOK.
ClientBIRDS EYE DELI
Product / ServiceBIRDS EYE DELI FROZEN CHIPS
CategoryA12. Achievement in Production
EntrantTHE POOL COLLECTIVE Sydney, AUSTRALIA
Idea Creation J. WALTER THOMPSON Melbourne, AUSTRALIA
Production THE POOL COLLECTIVE Sydney, AUSTRALIA
Production 2 BLACK RABBIT MUSIC Marrickville, AUSTRALIA

Brief Explanation

In 6 fantasy-style parallel worlds, Birds Eye fries are crafted with care by hand. At the end of the elaborate production process, we see that the fridge in which the chips are cooled is directly linked to the oven in a home where a housewife has just heated them up ready for a meal. 

Results

The production was always going to be a challenge based on our budget, as we only had enough money for 1x10 hr shoot day and a pre-light day. The key to achieving this outcome was being able to build and pre-light 3 scenarios that could quickly be replaced with the other 3 on the shoot day. As the director wanted to achieve everything in camera, we printed selected background images onto fine fabric. We did a test run to work out the dimensions of each particular background, as this affected the size of each set. All of the sets used real, moving models created with extensive direction from the director. Most of the sets had to be built on mega decks in order to achieve a seamless merging of the set and background fabric. We finished in a 10 hour day.

Credits

Name Company Position
Simon Harsent The POOL COLLECTIVE Artist
Cameron Gray The POOL COLLECTIVE Managing Director
Ian Ford The POOL COLLECTIVE Producer
Simon Ozolins The POOL COLLECTIVE Director of Photography
Declan Harsent Black Rabbit Music Director + Composer
Jamie Morris The POOL COLLECTIVE Art Director
Janai Anselmi The POOL COLLECTIVE Stylist
Dave Whittaker The Editors Editor