| Title | WE PREP. YOU COOK. |
| Brand | BIRDS EYE DELI |
| Product / Service | BIRDS EYE DELI FROZEN CHIPS |
| Category | A01. Direction |
| Entrant | THE POOL COLLECTIVE Sydney, AUSTRALIA |
| Idea Creation | J. WALTER THOMPSON Melbourne, AUSTRALIA |
| Production | THE POOL COLLECTIVE Sydney, AUSTRALIA |
| Production 2 | BLACK RABBIT MUSIC Marrickville, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Simon Harsent | The POOL COLLECTIVE | Artist |
| Cameron Gray | The POOL COLLECTIVE | Managing Director |
| Ian Ford | The POOL COLLECTIVE | Producer |
| Simon Ozolins | The POOL COLLECTIVE | Director of Photography |
| Declan Harsent | Black Rabbit Music | Director + Composer |
| Jamie Morris | The POOL COLLECTIVE | Art Director |
| Janai Anselmi | The POOL COLLECTIVE | Stylist |
| Dave Whittaker | The Editors | Editor |
In 6 fantasy-style parallel worlds, Birds Eye fries are crafted with care by hand. At the end of the elaborate production process, we see that the fridge in which the chips are cooled is directly linked to the oven in a home where a housewife has just heated them up ready for a meal.