Title | SPRING LAMB |
Brand | MEAT & LIVESTOCK AUSTRALIA |
Product / Service | LAMB |
Category | A01. Direction |
Entrant | PLAZA FILMS Sydney, AUSTRALIA |
Idea Creation | THE MONKEYS Sydney, AUSTRALIA |
Production | PLAZA FILMS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Paul Middleditch | Plaza Films | Director |
Matthew Dwyer | Meat and Livestock Australia | Client Account Director |
Andrew Howie | Meat and Livestock Australia | Client Account Manager |
Scott Nowell | The Monkeys | Executive Creative Director |
Grant Rutherford | The Monkeys | Creative Director |
Mike Burdick | The Monkeys | Copywriter |
Paul Sharp | The Monkeys | Senior Art Director |
Abby Hunt | The Monkeys | Agency Producer |
Caroline David | The Monkeys | Agency Producer |
Peter Masterton | Plaza Films | Executive Producer |
Daniel Ardilley | Plaza Films | Director of Photography |
David Whittaker | The Editors | Editor |
Thea Carone | The Monkeys | Head of Production |
Christine Trodd | The Editors | Colourist |
Michael Hogg | The Monkeys | Planning Director |
Matt Michael | THe Monkeys | Managing Director |
Katie Wong-Hee | The Monkeys | Content Director |
Victoria Zourkas | The Monkeys | Content Manager |
The film is a flowing journey that explores all of the different aspects of our National Identity. The commercial starts with Luke Jacobz, who addresses the concern that there are ‘too many perky white males contributing to a lack of diversity on our screens’. Suddenly Jacobz disappears and is replaced by Bengali-Australian actor Arka Das who continues the diversity tour of Australia. There are appearances from Indigenous model Samantha Harris, followed by Comedian Jordan Raskopolous. Das speaks of “all religions, faiths and beliefs”, “people of colour” and extols the virtues of ‘the ultimate cross-cultural protein’. It ends with Das asking “Who was here first?” while holding a lamb chop. An Indigenous couple (Cathy Freeman and Greg Inglis) step forward: “That would be us”. It addresses the fact that we are a diverse society by featuring a cast of Aussies from all walks of life, coming together over a lamb barbecue.
The film takes place in one seamless, single take. It starts off small and intimate, then gradually progresses through each scene continuing in one fluid movement, until it reaches its destination: the ultimate BBQ. Realising a script with so many layers of humour in one take demanded meticulous planning. Through expert choreography and thorough rehearsals; the actors knew exactly how their scenarios played out and this ensured that everything coincided precisely with the camera movement in order to create a wonderfully fluid and engaging performance.