SPRING LAMB

TitleSPRING LAMB
ClientMEAT & LIVESTOCK AUSTRALIA
Product / ServiceLAMB
CategoryA01. Direction
EntrantPLAZA FILMS Sydney, AUSTRALIA
Idea Creation THE MONKEYS Sydney, AUSTRALIA
Production PLAZA FILMS Sydney, AUSTRALIA

Brief Explanation

The film is a flowing journey that explores all of the different aspects of our National Identity. The commercial starts with Luke Jacobz, who addresses the concern that there are ‘too many perky white males contributing to a lack of diversity on our screens’. Suddenly Jacobz disappears and is replaced by Bengali-Australian actor Arka Das who continues the diversity tour of Australia. There are appearances from Indigenous model Samantha Harris, followed by Comedian Jordan Raskopolous. Das speaks of “all religions, faiths and beliefs”, “people of colour” and extols the virtues of ‘the ultimate cross-cultural protein’. It ends with Das asking “Who was here first?” while holding a lamb chop. An Indigenous couple (Cathy Freeman and Greg Inglis) step forward: “That would be us”. It addresses the fact that we are a diverse society by featuring a cast of Aussies from all walks of life, coming together over a lamb barbecue.

Execution

The film takes place in one seamless, single take. It starts off small and intimate, then gradually progresses through each scene continuing in one fluid movement, until it reaches its destination: the ultimate BBQ. Realising a script with so many layers of humour in one take demanded meticulous planning. Through expert choreography and thorough rehearsals; the actors knew exactly how their scenarios played out and this ensured that everything coincided precisely with the camera movement in order to create a wonderfully fluid and engaging performance.

Credits

Name Company Position
Paul Middleditch Plaza Films Director
Matthew Dwyer Meat and Livestock Australia Client Account Director
Andrew Howie Meat and Livestock Australia Client Account Manager
Scott Nowell The Monkeys Executive Creative Director
Grant Rutherford The Monkeys Creative Director
Mike Burdick The Monkeys Copywriter
Paul Sharp The Monkeys Senior Art Director
Abby Hunt The Monkeys Agency Producer
Caroline David The Monkeys Agency Producer
Peter Masterton Plaza Films Executive Producer
Daniel Ardilley Plaza Films Director of Photography
David Whittaker The Editors Editor
Thea Carone The Monkeys Head of Production
Christine Trodd The Editors Colourist
Michael Hogg The Monkeys Planning Director
Matt Michael THe Monkeys Managing Director
Katie Wong-Hee The Monkeys Content Director
Victoria Zourkas The Monkeys Content Manager
Links
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