HYUNDAI PD

TitleHYUNDAI PD
ClientHYUNDAI
Product / ServiceHYUNDAI PD
CategoryA01. Direction
EntrantCHIMNEY GROUP ASIA PACIFIC Singapore, SINGAPORE
Idea Creation INNOCEAN WORLDWIDE EUROPE Frankfurt, GERMANY
Media Placement HAVAS MEDIA Frankfurt, GERMANY
Production CHIMNEY GROUP ASIA PACIFIC Singapore, SINGAPORE
Production 2 CHIMNEY DEUTSCHLAND Frankfurt, GERMANY

Brief Explanation

Professional Surfboarder Grant "Twiggy" Baker talks about himself being a pioneer who always strives to push the boundaries of what's possible on a surfboard. His voice leads us over shots of him preparing himself and his board, facing the ocean on the shore before he surfs the huge waves of North Shore, Hawaii.

Execution

The focus of this film is to create captivating, engaging, and shareable content. The approach includes a range of different tools; high-end cameras and lenses, underwater cinematography and helicopter shots, to ensure a consistent polished and visual language. High-speed photography to emphasise the raw power and beauty of the ocean while the use of aerial footage gives us scale and style. Our voice narration is set to create an organic feel. Our protagonist is talking about his passion and eagerness to push the limits. The intensity rises in the music through the film, as his words become more meaningful to him. This a visual story with an epic conclusion of what it is to be a pioneer.

Credits

Name Company Position
Timo Josten Chimney Group Asia Pacific Managing Director
Timo Wolf Chimney Frankfurt Executive Producer
Johan Polhem Chimney Group Asia Pacific Executive Creative Director
Andreas Törnqvist Chimney Group Asia Pacific Producer
Alexandra Simmes Chimney Germany Art Director
Mirko Belbez Chimney Frankfurt Post Producer
Ola Ohlsson Chimney Group Asia Pacific Senior Editor
Lewis Hunt INNOCEAN Worldwide Europe GmbH Creative Director
Morten Frantz INNOCEAN Worldwide Europe GmbH Creative Senior Producer
Carsten Staufenbiel INNOCEAN Worldwide Europe GmbH Project Manager