Title | HYUNDAI PD |
Brand | HYUNDAI |
Product / Service | HYUNDAI PD |
Category | A01. Direction |
Entrant | CHIMNEY GROUP ASIA PACIFIC Singapore, SINGAPORE |
Idea Creation | INNOCEAN WORLDWIDE EUROPE Frankfurt, GERMANY |
Media Placement | HAVAS MEDIA Frankfurt, GERMANY |
Production | CHIMNEY GROUP ASIA PACIFIC Singapore, SINGAPORE |
Production 2 | CHIMNEY DEUTSCHLAND Frankfurt, GERMANY |
Name | Company | Position |
---|---|---|
Timo Josten | Chimney Group Asia Pacific | Managing Director |
Timo Wolf | Chimney Frankfurt | Executive Producer |
Johan Polhem | Chimney Group Asia Pacific | Executive Creative Director |
Andreas Törnqvist | Chimney Group Asia Pacific | Producer |
Alexandra Simmes | Chimney Germany | Art Director |
Mirko Belbez | Chimney Frankfurt | Post Producer |
Ola Ohlsson | Chimney Group Asia Pacific | Senior Editor |
Lewis Hunt | INNOCEAN Worldwide Europe GmbH | Creative Director |
Morten Frantz | INNOCEAN Worldwide Europe GmbH | Creative Senior Producer |
Carsten Staufenbiel | INNOCEAN Worldwide Europe GmbH | Project Manager |
Professional Surfboarder Grant "Twiggy" Baker talks about himself being a pioneer who always strives to push the boundaries of what's possible on a surfboard. His voice leads us over shots of him preparing himself and his board, facing the ocean on the shore before he surfs the huge waves of North Shore, Hawaii.
The focus of this film is to create captivating, engaging, and shareable content. The approach includes a range of different tools; high-end cameras and lenses, underwater cinematography and helicopter shots, to ensure a consistent polished and visual language. High-speed photography to emphasise the raw power and beauty of the ocean while the use of aerial footage gives us scale and style. Our voice narration is set to create an organic feel. Our protagonist is talking about his passion and eagerness to push the limits. The intensity rises in the music through the film, as his words become more meaningful to him. This a visual story with an epic conclusion of what it is to be a pioneer.