Title | I'M1 |
Brand | M1 |
Product / Service | TELECOMMUNICATIONS |
Category | A01. Direction |
Entrant | CHIMNEY GROUP ASIA PACIFIC Singapore, SINGAPORE |
Idea Creation | Y&R Singapore, SINGAPORE |
Production | CHIMNEY GROUP ASIA PACIFIC Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Timo Josten | Chimney Group Asia Pacific | Managing Director |
Marten Lindsjo | Chimney Australia | Creative Director |
Matt Horrex | Chimney Group Asia Pacific | Director of Photography |
Andreas Tornqvist | Chimney Group Asia Pacific | Producer |
Robin Johansson | Chimney Group Asia Pacific | Editor |
Makoto Amemiya | Chimney Group Asia Pacific | Flame Artist |
Bruce Watt | Young & Rubicam | Creative Director |
Alvaro Bruch | Young & Rubicam | Digital Lead, Senior Art Director |
Joao Leal Pereira | Young & Rubicam | Art Director |
William Beale | Young & Rubicam | Senior Copywriter |
Cindy Leon | M1 | Marketing Communications Manager |
P. Subramaniam | M1 | Chief Marketing Officer |
This film is a montage of Singapore's diverse urban landscapes, featuring the intersections and connections that are familiar and frequented by residents. From towering skyscrapers to quaint alleys, seafood restaurants to hawker stalls, parks to public buses, this film takes the audience on a journey in rediscovering Singapore, highlighting the unique diversity that makes us "one". A tapestry of life in Singapore, this film celebrates the achievements of everyday residents.
My primary aim with this spot was to highlight the colourful diversity of Singapore's residents, an ode to the melting pot of food, cultures, and history that make up one of the world’s most unique cities. The film itself is a one minute dance through the streets, homes, and workplaces of Singapore, beautifully narrated with a poetic, spoken word script. The quick pace of the film, with splashes of colour and action, unfolds through smooth, rapid transitions, drawing you closer, and asking you the ultimate question: “who am I”, “I’m one”