I'M1

TitleI'M1
ClientM1
Product / ServiceTELECOMMUNICATIONS
CategoryA01. Direction
EntrantCHIMNEY GROUP ASIA PACIFIC Singapore, SINGAPORE
Idea Creation Y&R Singapore, SINGAPORE
Production CHIMNEY GROUP ASIA PACIFIC Singapore, SINGAPORE

Brief Explanation

This film is a montage of Singapore's diverse urban landscapes, featuring the intersections and connections that are familiar and frequented by residents. From towering skyscrapers to quaint alleys, seafood restaurants to hawker stalls, parks to public buses, this film takes the audience on a journey in rediscovering Singapore, highlighting the unique diversity that makes us "one". A tapestry of life in Singapore, this film celebrates the achievements of everyday residents.

Execution

My primary aim with this spot was to highlight the colourful diversity of Singapore's residents, an ode to the melting pot of food, cultures, and history that make up one of the world’s most unique cities. The film itself is a one minute dance through the streets, homes, and workplaces of Singapore, beautifully narrated with a poetic, spoken word script. The quick pace of the film, with splashes of colour and action, unfolds through smooth, rapid transitions, drawing you closer, and asking you the ultimate question: “who am I”, “I’m one”

Credits

Name Company Position
Timo Josten Chimney Group Asia Pacific Managing Director
Marten Lindsjo Chimney Australia Creative Director
Matt Horrex Chimney Group Asia Pacific Director of Photography
Andreas Tornqvist Chimney Group Asia Pacific Producer
Robin Johansson Chimney Group Asia Pacific Editor
Makoto Amemiya Chimney Group Asia Pacific Flame Artist
Bruce Watt Young & Rubicam Creative Director
Alvaro Bruch Young & Rubicam Digital Lead, Senior Art Director
Joao Leal Pereira Young & Rubicam Art Director
William Beale Young & Rubicam Senior Copywriter
Cindy Leon M1 Marketing Communications Manager
P. Subramaniam M1 Chief Marketing Officer
Links
Video URL