Title | WHERE PASSION IS MADE POSSIBLE |
Brand | SINGAPORE TOURISM BOARD |
Product / Service | SINGAPORE |
Category | A04. Production Design / Art Direction |
Entrant | THE PROSECUTION FILM COMPANY Singapore, SINGAPORE |
Idea Creation | TBWA\SINGAPORE, SINGAPORE |
Production | THE PROSECUTION FILM COMPANY Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Ros Yusof | The Prosecution Film Company Pte Ltd | Director |
Mattias Troelstrup | The Prosecution Film Company Pte Ltd | Director of Photography |
Aundrea Bligh | The Prosecution Film Company Pte Ltd | Executive Producer |
Caroline Frances | The Prosecution Film Company Pte Ltd | Producer |
Koh Chek Peng | The Prosecution Film Company Pte Ltd | Art Director |
Gary Steele | TBWA Singapore | Executive Creative Director |
AS Anam | TBWA Singapore | Creative Director |
Elrid Carvalho | TBWA Singapore | Creative Director |
Lena Paik | TBWA Singapore | Copywriter |
Raquel Ang | TBWA Singapore | Art Director |
Haydn Evans | Sixtoes TV | Executive Producer |
Sariyanti Sannie | Sixtoes TV | Senior Producer |
Mandy Wong | TBWA Singapore | Group Account Director |
Alicia Tiong | TBWA Singapore | Account Director |
“This is where” is an ode to Singapore as a nation of possibilities. It’s an anthem to showcase that beneath the glossy exterior, beneath the bright city lights, there’s something else that burns brightly. Passion. It’s the passion of every Singaporean who calls the city-state home. By taking the focus away from the landmarks and tourist attractions, and letting Singaporeans tell the Singapore story, the film gives viewers a different perspective to this island. Featuring real people, and not actors, the film invites viewers to participate in the passions that Singaporeans wake up for every morning. Whether it be indoor skydiving, Teochew opera, backstreet artistry of art in museums, hawker food or Michelin-starred meals, mixology or music, Singapore is the land that has given its inhabitants endless possibilities and now invites the world to come share these passions, for a day, a week or a decade.
The editing style of our film was designed to be rhythmic, playing off the energy and progressive spirit of the Singaporean people. We wanted a dynamic sense of movement and intrigue with our visuals, so our viewers find themselves constantly engaged in an experience of discovery. Because of the nature of the idea, the challenge was to string many different locations, personalities, passions and dialogues seamlessly together, while not being overwhelmed. Using sound, we built our film around a song that unifies everything and allows the edit to add flair and drama to specific scenes. The ensemble of pictures, words and music was beautifully brought together to amplify the emotions to what seemed like an anthem for Singapore, making it an intrinsic part of the film rather than background music, edited together to create a dynamic, fluid film that reflects the ever-evolving nature of Singapore itself.