WHERE PASSION IS MADE POSSIBLE

Bronze Spike
TitleWHERE PASSION IS MADE POSSIBLE
ClientSINGAPORE TOURISM BOARD
Product/ServiceSINGAPORE
CategoryA04. Production Design / Art Direction
EntrantTHE PROSECUTION FILM COMPANY Singapore, SINGAPORE
Idea Creation TBWA\SINGAPORE, SINGAPORE
Production THE PROSECUTION FILM COMPANY Singapore, SINGAPORE

Brief Explanation

“This is where” is an ode to Singapore as a nation of possibilities. It’s an anthem to showcase that beneath the glossy exterior, beneath the bright city lights, there’s something else that burns brightly. Passion. It’s the passion of every Singaporean who calls the city-state home. By taking the focus away from the landmarks and tourist attractions, and letting Singaporeans tell the Singapore story, the film gives viewers a different perspective to this island. Featuring real people, and not actors, the film invites viewers to participate in the passions that Singaporeans wake up for every morning. Whether it be indoor skydiving, Teochew opera, backstreet artistry of art in museums, hawker food or Michelin-starred meals, mixology or music, Singapore is the land that has given its inhabitants endless possibilities and now invites the world to come share these passions, for a day, a week or a decade.

The Brief

The editing style of our film was designed to be rhythmic, playing off the energy and progressive spirit of the Singaporean people. We wanted a dynamic sense of movement and intrigue with our visuals, so our viewers find themselves constantly engaged in an experience of discovery. Because of the nature of the idea, the challenge was to string many different locations, personalities, passions and dialogues seamlessly together, while not being overwhelmed. Using sound, we built our film around a song that unifies everything and allows the edit to add flair and drama to specific scenes. The ensemble of pictures, words and music was beautifully brought together to amplify the emotions to what seemed like an anthem for Singapore, making it an intrinsic part of the film rather than background music, edited together to create a dynamic, fluid film that reflects the ever-evolving nature of Singapore itself.

Credits

Name Company Position
Ros Yusof The Prosecution Film Company Pte Ltd Director
Mattias Troelstrup The Prosecution Film Company Pte Ltd Director of Photography
Aundrea Bligh The Prosecution Film Company Pte Ltd Executive Producer
Caroline Frances The Prosecution Film Company Pte Ltd Producer
Koh Chek Peng The Prosecution Film Company Pte Ltd Art Director
Gary Steele TBWA Singapore Executive Creative Director
AS Anam TBWA Singapore Creative Director
Elrid Carvalho TBWA Singapore Creative Director
Lena Paik TBWA Singapore Copywriter
Raquel Ang TBWA Singapore Art Director
Haydn Evans Sixtoes TV Executive Producer
Sariyanti Sannie Sixtoes TV Senior Producer
Mandy Wong TBWA Singapore Group Account Director
Alicia Tiong TBWA Singapore Account Director
Links
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