Title | RISE |
Brand | DIAGEO BEER SINGAPORE |
Product / Service | GUINNESS |
Category | A04. Production Design / Art Direction |
Entrant | THE PROSECUTION FILM COMPANY Singapore, SINGAPORE |
Idea Creation | BBDO ASIA Singapore, SINGAPORE |
Production | THE PROSECUTION FILM COMPANY Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Ros Yusof | The Prosecution Film Company Pte Ltd | Director |
Aundrea Bligh | The Prosecution Film Company Pte Ltd | Executive Producer |
Bjorn Charpentier | The Prosecution Film Company Pte Ltd | Director of Photography |
Caroline Xavier | The Prosecution Film Company Pte Ltd | Producer |
Zahid Zameer | The Prosecution Film Company Pte Ltd | Production Manager |
Chris Koh | The Prosecution Film Company Pte Ltd | Art Director |
Primus Nair | BBDO Singapore Pte Ltd | Executive Creative Director |
Tan Zi Wei | BBDO Singapore Pte Ltd | Senior Art Director |
Mark Ibaviosa | BBDO Singapore Pte Ltd | Senior Copywriter |
Ann May Chua | BBDO Singapore Pte Ltd | Producer |
Stephanie Chiaw | BBDO Singapore Pte Ltd | Account Manager |
Mediocrity is not for everyone. Against all odds, some pursue more and achieve greatness. In this film, based on a true story, Luke Landrigan comes from a village where fishing is the dominant activity, for both leisure and business. Becoming a fisherman would be the natural choice for any boy growing up here. But the main character, fuelled by his hunger for more, sees more potential in the sea than just fishing. He learns to surf and pursues his passion despite the scoffs and frowns. The sleepy fishing village becomes an increasingly popular surf destination, bringing economic benefits to the village. The villagers begin to rally behind him. Hard work and desire sees him win an international surfing competition, a deserving accolade, which unites the village and brings great joy. The fishing village is now a global surf destination. Some fishermen fish, others have a thirst for more.