RISE

Short List
TitleRISE
ClientDIAGEO BEER SINGAPORE
Product / ServiceGUINNESS
CategoryA04. Production Design / Art Direction
EntrantTHE PROSECUTION FILM COMPANY Singapore, SINGAPORE
Idea Creation BBDO ASIA Singapore, SINGAPORE
Production THE PROSECUTION FILM COMPANY Singapore, SINGAPORE

Brief Explanation

Mediocrity is not for everyone. Against all odds, some pursue more and achieve greatness. In this film, based on a true story, Luke Landrigan comes from a village where fishing is the dominant activity, for both leisure and business. Becoming a fisherman would be the natural choice for any boy growing up here. But the main character, fuelled by his hunger for more, sees more potential in the sea than just fishing. He learns to surf and pursues his passion despite the scoffs and frowns. The sleepy fishing village becomes an increasingly popular surf destination, bringing economic benefits to the village. The villagers begin to rally behind him. Hard work and desire sees him win an international surfing competition, a deserving accolade, which unites the village and brings great joy. The fishing village is now a global surf destination. Some fishermen fish, others have a thirst for more.

Credits

Name Company Position
Ros Yusof The Prosecution Film Company Pte Ltd Director
Aundrea Bligh The Prosecution Film Company Pte Ltd Executive Producer
Bjorn Charpentier The Prosecution Film Company Pte Ltd Director of Photography
Caroline Xavier The Prosecution Film Company Pte Ltd Producer
Zahid Zameer The Prosecution Film Company Pte Ltd Production Manager
Chris Koh The Prosecution Film Company Pte Ltd Art Director
Primus Nair BBDO Singapore Pte Ltd Executive Creative Director
Tan Zi Wei BBDO Singapore Pte Ltd Senior Art Director
Mark Ibaviosa BBDO Singapore Pte Ltd Senior Copywriter
Ann May Chua BBDO Singapore Pte Ltd Producer
Stephanie Chiaw BBDO Singapore Pte Ltd Account Manager
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