MAS - #RAYAAROUNDTHEWORLD

TitleMAS - #RAYAAROUNDTHEWORLD
ClientMALAYSIAN AIRLINE SYSTEM BERHAD (MAS)
Product / ServiceAIRLINE OPERATING FLIGHTS
CategoryA01. Direction
EntrantTHINK TANK Selangor, MALAYSIA
Idea Creation M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA
Production THINK TANK Selangor, MALAYSIA

Brief Explanation

Raya (known as Eid globally) is a Muslim celebration that marks the end of the fasting month. The 3-minute video highlights Muslim families in four different countries celebrating the first day of Eid. The commercial was shot in Malaysia, China, India, and Japan; giving viewers a different perspective on the celebration as some of the countries featured are not commonly associated with Islam. It carries a poignant message that travel and discovery can enrich one's life by widening perspectives. Furthermore, it evokes a warm sense of brotherhood and acceptance by highlighting the faith that is commonly shared across the globe.

Credits

Name Company Position
Marzuki Maani M&C Saatchi Malaysia Executive Creative Director
Darren Lee M&C Saatchi Malaysia Creative Director
Ida Sazreena M&C Saatchi Malaysia Writer
Doris Lo M&C Saatchi Malaysia Servicing
Iris De Souza M&C Saatchi Malaysia Servicing
Mandy Khoo M&C Saatchi Malaysia Servicing
Evelynn Tan M&C Saatchi Malaysia Executive producer
Rajay Singh Directors Think Tank Sdn. Bhd Film Director
Heng Tek Nam Directors Think Tank Sdn. Bhd Executive producer (Production House)
Lee Wing Lok DOP
Julian Oh 2nd Unit D.P
Zaim Rosli Directors Think Tank Sdn. Bhd 2nd Unit D.P
Heng De Shen Directors Think Tank Sdn. Bhd Line Producer
Fingerprint Films Fingerprint Films Mumbai Prod. Support
Shine Films Co.Ltd Shine Films Co.Ltd China Prod. Support
AOI Pro.Inc AOI Pro.Inc Japan Prod.Support
Affandi Jamaludin Mirage Post Sdn. Bhd Editor
VHQ KL VHQ KL Post Production
Fuse Adventures in Audio Malaysia Fuse Adventures in Audio Malaysia Audio House
Links
Video URL