Title | MAS - #RAYAAROUNDTHEWORLD |
Brand | MALAYSIAN AIRLINE SYSTEM BERHAD (MAS) |
Product / Service | AIRLINE OPERATING FLIGHTS |
Category | A01. Direction |
Entrant | THINK TANK Selangor, MALAYSIA |
Idea Creation | M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA |
Production | THINK TANK Selangor, MALAYSIA |
Name | Company | Position |
---|---|---|
Marzuki Maani | M&C Saatchi Malaysia | Executive Creative Director |
Darren Lee | M&C Saatchi Malaysia | Creative Director |
Ida Sazreena | M&C Saatchi Malaysia | Writer |
Doris Lo | M&C Saatchi Malaysia | Servicing |
Iris De Souza | M&C Saatchi Malaysia | Servicing |
Mandy Khoo | M&C Saatchi Malaysia | Servicing |
Evelynn Tan | M&C Saatchi Malaysia | Executive producer |
Rajay Singh | Directors Think Tank Sdn. Bhd | Film Director |
Heng Tek Nam | Directors Think Tank Sdn. Bhd | Executive producer (Production House) |
Lee Wing Lok | DOP | |
Julian Oh | 2nd Unit D.P | |
Zaim Rosli | Directors Think Tank Sdn. Bhd | 2nd Unit D.P |
Heng De Shen | Directors Think Tank Sdn. Bhd | Line Producer |
Fingerprint Films | Fingerprint Films | Mumbai Prod. Support |
Shine Films Co.Ltd | Shine Films Co.Ltd | China Prod. Support |
AOI Pro.Inc | AOI Pro.Inc | Japan Prod.Support |
Affandi Jamaludin | Mirage Post Sdn. Bhd | Editor |
VHQ KL | VHQ KL | Post Production |
Fuse Adventures in Audio Malaysia | Fuse Adventures in Audio Malaysia | Audio House |
Raya (known as Eid globally) is a Muslim celebration that marks the end of the fasting month. The 3-minute video highlights Muslim families in four different countries celebrating the first day of Eid. The commercial was shot in Malaysia, China, India, and Japan; giving viewers a different perspective on the celebration as some of the countries featured are not commonly associated with Islam. It carries a poignant message that travel and discovery can enrich one's life by widening perspectives. Furthermore, it evokes a warm sense of brotherhood and acceptance by highlighting the faith that is commonly shared across the globe.