Brief Explanation

Raya (known as Eid globally) is a Muslim celebration that marks the end of the fasting month. The 3-minute video highlights Muslim families in four different countries celebrating the first day of Eid. The commercial was shot in Malaysia, China, India, and Japan; giving viewers a different perspective on the celebration as some of the countries featured are not commonly associated with Islam. It carries a poignant message that travel and discovery can enrich one's life by widening perspectives. Furthermore, it evokes a warm sense of brotherhood and acceptance by highlighting the faith that is commonly shared across the globe.