Brief Explanation

The idea is to show that milk has always been good for health and skin, even from before. The film brings us back to the stone ages, showing how cavemen are just like us now - with hang out spots, jealousy and gossips. A pair of cavewomen gossips about a more attractive cavewoman who has better skin, which naturally attracts the males. A caveman walks in with his macho-ness and catches the hot cavewomen’s attention. They both then drink the milk and that’s the reason why they are physically more attractive than the rest of the caveman.

The Brief

Both Goodday’s spots were shoot inside a real cave that we need to climb up about 30meters from the ground. We use polyfoam to craft fake huge rocks as tables, chairs, signboard and racks to show how it will look likes if there are coffee shop and super market during stone-age time. A mixture of polyfoam rocks and real rocks are being use to set up the scene. Also, we make a few fire torch to light-up the environment, and also give a sense of realism to it. We use special material to craft a semi-transparent “crystal glass” during stone-age time, so audience can see the talents are drinking milk. The material is also safe to have contact with any food and liquid for consumption.