SAMSUNG TECHNICAL SCHOOL – SEEMA NAGAR

TitleSAMSUNG TECHNICAL SCHOOL – SEEMA NAGAR
ClientSAMSUNG INDIA ELECTRONICS PVT. LTD.
Product / ServiceSAMSUNG
CategoryA02. Script
EntrantCHEIL WORLDWIDE Gurgaon, INDIA
Idea Creation CHEIL WORLDWIDE Gurgaon, INDIA
PR CHEIL WORLDWIDE Gurgaon, INDIA
Production GOOD MORNING Mumbai, INDIA

Brief Explanation

Indians prefer sons to daughters. So when a girl is born to an Indian family, everyone’s disappointed. The father, like many other Indian fathers, decides that he won’t call his daughter, daughter. Instead he will address her as beta, an Indian word for son. As the girl grows up, the patriarchal elders keep challenging her free spirit but the father keeps stepping up for her. Because she is a son! He even sends her to get a technical degree from Samsung Technical School. Training that comes in handy when the power generator gives way during a wedding in the family. As our girl saves the day, even the patriarchal elders of the family concede that she is as good as a son. The father, however, has a realisation. He declares that a daughter is a daughter. And he decides never to deny her identity by calling her a son again.

Credits

Name Company Position
Tarvinderjit Singh Cheil Worldwide, India Executive Creative Director
Sagar Mahabaleshwarkar Cheil Worldwide, India Chief Creative Officer
Shashank Chaturvedi Good Morning Films Director
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