UNDER ONE ROOF

Bronze Spike

Demo Film

Film

TitleUNDER ONE ROOF
ClientEDGE PROP
Product / ServiceEDGE PROP
CategoryA04. Production Design / Art Direction
EntrantBONSEY JADEN Singapore, SINGAPORE
Idea Creation BONSEY JADEN Singapore, SINGAPORE
Production DIRECTORS THINK TANK Singapore, SINGAPORE
Production 2 FUSE ADVENTURES IN AUDIO Selangor, MALAYSIA

Brief Explanation

This whimsical spot chronicles a couple's search for their ideal home. As they daydream about the possibilities, their house takes on a life of its own - and starts moving closer and closer to what they desire. The house makes its way over streets, suburbs and highways, finally settling on an ideal spot - surrounded by lush greenery. In the end, we discover that the house was carried around on the shoulders of dozens of people from Edge Prop, a property search engine. It's a story, not about finding a dream home, but finding a home that's perfect for you.

The Brief

The largest imperative of the spot was to make simple human truths resonate in its surreal execution. While we wanted to take the viewer on a whimsical journey, the heart of the story was still going to be about the couple - and how their real-life wishes, dreams and conflicts shape a home that's just right for them. To do this, we knew we had to take a very real approach to how it was shot - a two-tonne moving set, props on wheels and beautiful lighting made the protagonists feel the story and bring out the realism in each moment.

Credits

Name Company Position
Adam Chan Bonsey Jaden Regional Executive Creative Director
Alicia Hew Bonsey Jaden Copywriter
Siok Yee Bonsey Jaden Art Director
Daniel Posavac Bonsey Jaden CEO
Nic Robertson Bonsey Jaden MD
Taryn Mook Bonsey Jaden Head of Strat
Peter Solomon Bonsey Jaden Account Manager
Rajay Singh Directors Think Tank Film Director
Sling Ng Directors Think Tank Film Director
Heng Tek Nam Directors Think Tank Executive Producer
De Shen Directors Think Tank Line Producer
Lee Wing Lok Directors Think Tank Cinematographer
Affandi Mirage Post Malaysia Editor
VHQ Malaysia VHQ Malaysia 3D and Post Production
Fuse Adventures in Audio Fuse Adventures in Audio Audio
Irene Wikanta Bonsey Jaden Senior Strategic Planner
Links
Video URL