Title | SAO BANG PHO 2017 |
Brand | PRUKSA REAL ESTATE PUBLIC COMPANY LIMITED |
Product / Service | CHAPTER ONE SHINE (BANG PHO) |
Category | A04. Production Design / Art Direction |
Entrant | THE FILM FACTORY Bangkok, THAILAND |
Idea Creation | OPTIMIST Bangkok, THAILAND |
Production | THE FILM FACTORY Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Nanat Teparak | Optimist Ltd | Creative Director |
Sivakorn Intapura | Optimist Ltd. | Design Director |
Bhakpong Skonvitayanon | Film Factory Co., Ltd. | Director |
Ads for selling condominium. To build awareness and encourage the purchase of this condo project. The location is important, but this condo project was built in one of the oldest communities in Bangkok. In order to solve this, we use art to change the way the viewers see this ancient community. We want to make them interested by letting them experience a modern feeling despite the location. We also use old popular Thai songs that we adapted and modernized. The old lyrics mention about beautiful women in the community, but we change it to talk about handsome then instead.