| Title | KEEP IT LIT |
| Brand | PRUDENTIAL |
| Product / Service | 29TH SEA GAMES KUALA LUMPUR 2017 |
| Category | A07. Use of Original Music |
| Entrant | THE REC ROOM Kuala Lumpur, MALAYSIA |
| Idea Creation | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Production | THE REC ROOM Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Tatsuro Miller | The Rec Room | Creative Director/ Music Composer |
| Jhen Thoo | The Rec Room | Sound Engineer |
| Siew Kim Foong | The Rec Room | Producer |
In partnership with the 29th Southeast Asian Games, we created a brand film that positions Prudential as the “Proud Supporter of Dreams”. By employing visuals and themes that resonate with today’s generation of dreamers, we recreated the torch run – a significant event during the games. The flame of the torch symbolises dreams. It is carried and protected by a torchbearer that represents Prudential. In this film, the torchbearer overcomes the twists and turns of life’s journey, while keeping the flame of the torch alight.