DA DA DING

Bronze Spike
TitleDA DA DING
ClientNIKE INDIA
Product / ServiceNIKE
CategoryA07. Use of Original Music
EntrantWIEDEN+KENNEDY Delhi, INDIA
Idea Creation WIEDEN+KENNEDY Delhi, INDIA
Production DIVISION Paris, FRANCE

Brief Explanation

To get girls to pick up a sport, we knew we couldn’t be preachy. We had to create a new language and a portrait of girls not seen before. So we borrowed from the world of MIA and Beyonce and created a music video where girls come out and reclaim the streets of Mumbai. They are shown running, jumping, fighting even, as they show the world that sport isn’t just for the athletically gifted, but for everyone.

Credits

Name Company Position
Kim Papworth Wieden+Kennedy Executive Creative Director, Emerging Markets
Susan Hoffman Wieden+Kennedy Co-chief Creative Office
Ankita Tobit Wieden+Kennedy Creative - Copy
Anyaa Dev Wieden+Kennedy Creative - Art
Mohamed Rizwan Wieden+Kennedy Creative Director
Aparna Battoo Wieden+Kennedy Account Director
Jayaram Shankar Wieden+Kennedy Associate Account Director
Jayaram Shankar Wieden+Kennedy Associate Account Director
Amsha Kalra Wieden+Kennedy Digital Strategist
Deb Drumm Wieden+Kennedy Agency producer
Karrelle Dixon Wieden+Kennedy Director of Growth Markets
Patrick Cahill Wieden+Kennedy Managing Director
Andy Lindblade Wieden+Kennedy Global Planning Director
Michelle Arrazcaeta Wieden+Kennedy Planner
Danny Sheniak Wieden+Kennedy Global Media Planning Director
Francois Rousselet Division Paris Director
Jules de Chateleux Division Paris Executive Producer
Tom Lindsay Trim Editing Editor
Matias Boucard Matias Boucard Director of Photography
Gener8ion Savoir Faire Music Artist
GIZZLE Savoir Faire Music Artist
Links
Video URL