Title | SAAFKIN MISSING OUT |
Brand | SAAFKIN |
Product / Service | SAAFKIN RE-USABLE SANITARY PADS |
Category | A01. Direction |
Entrant | FINGERPRINT FILMS Mumbai, INDIA |
Idea Creation | FINGERPRINT FILMS Mumbai, INDIA |
Production | FINGERPRINT FILMS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Delna Setha | Law & Kenneth Saatchi & Saatchi | Chief Creative Officer |
The film is a piece to camera narration of incidences by young girls, who have probably just attained puberty. They are recounting one recent, true experience, where because of periods, they had to miss out on a fun or an important activity in their life. The experiences unfold one after the other and organically lead to the supers explaining the problem faced by young girls due to unhygienic sanitary conditions during their periods in India, and solution offered by Saafkin, with a call to action, for the same.