SAAFKIN MISSING OUT

TitleSAAFKIN MISSING OUT
ClientSAAFKIN
Product / ServiceSAAFKIN RE-USABLE SANITARY PADS
CategoryA01. Direction
EntrantFINGERPRINT FILMS Mumbai, INDIA
Idea Creation FINGERPRINT FILMS Mumbai, INDIA
Production FINGERPRINT FILMS Mumbai, INDIA

Brief Explanation

The film is a piece to camera narration of incidences by young girls, who have probably just attained puberty. They are recounting one recent, true experience, where because of periods, they had to miss out on a fun or an important activity in their life. The experiences unfold one after the other and organically lead to the supers explaining the problem faced by young girls due to unhygienic sanitary conditions during their periods in India, and solution offered by Saafkin, with a call to action, for the same.

Credits

Name Company Position
Delna Setha Law & Kenneth Saatchi & Saatchi Chief Creative Officer
Links
Video URL