TAIPEI 2017 SUMMER UNIVERSIADE: READY AND WELCOME

TitleTAIPEI 2017 SUMMER UNIVERSIADE: READY AND WELCOME
ClientTAIPEI RAPID TRANSIT CORPORATION
Product / ServiceSUMMER UNIVERSIADE
CategoryA06. Editing
EntrantHOGARTH & OGILVY Taipei, CHINESE TAIPEI
Idea Creation HOGARTH & OGILVY Taipei, CHINESE TAIPEI
Production HOGARTH & OGILVY Taipei, CHINESE TAIPEI

Brief Explanation

In 2017 the Summer Universiade is being held in Taipei. Yet Taiwan’s sporting climate is anemic; sporting events often fail to captivate the minds of the Taiwanese populace. Nevertheless, Taiwanese people are extremely hospitable! Making use of ingenious editing techniques, this film imaginatively morphs scenes of a family cleaning up their house, in preparation for hosting some guests, with the actions of top athletes seriously training for a competition! This expresses the message that when it comes to “welcoming the world,” the Taiwanese people have the same spirit as top athletes. The goal is to make everyone aware that this year, they are the “hosts,” and by spreading good hospitality they can all take part in this major sports event.

Credits

Name Company Position
Chyi Lin Hogarth & Ogilvy Executive Creative Director
Gene Wu Hogarth & Ogilvy Creative Director
Esther Yang Hogarth & Ogilvy Art Director
Redd Hu Hogarth & Ogilvy Designer
Helen Huang Hogarth & Ogilvy Copywriter
Eva Chou Hogarth & Ogilvy VFX Supervisor
Jun Chen Hogarth & Ogilvy Producer
Links
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