PRUDENTIAL KEEP IT LIT

TitlePRUDENTIAL KEEP IT LIT
ClientPRUDENTIAL ASSURANCE MALAYSIA BERHAD
Product / ServiceINSURANCE SERVICES
CategoryA05. Cinematography
EntrantRESERVOIR WORLD Kuala Lumpur, MALAYSIA
Idea Creation NAGA DDB MALAYSIA Selangor, MALAYSIA
Production RESERVOIR WORLD Kuala Lumpur, MALAYSIA
Production 2 ASIA PACIFIC VIDEOLAB Petaling Jaya, MALAYSIA
Production 3 THE REC ROOM Kuala Lumpur, MALAYSIA

Brief Explanation

In partnership with the 29th Southeast Asian Games, we created a brand film that positions Prudential as the “Proud Supporter of Dreams”. By employing visuals and themes that resonate with today’s generation of dreamers, we recreated the torch run – a significant event during the games. The flame of the torch symbolises dreams. It is carried and protected by a torchbearer that represents Prudential. In this film, the torchbearer overcomes the twists and turns of life’s journey, while keeping the flame of the torch alight.

Credits

Name Company Position
Alvin Teoh Naga DDB Tribal Malaysia Executive Creative Director
Alex Wong Naga DDB Tribal Malaysia Creative Director
Jeremy Yeoh Naga DDB Tribal Malaysia Associate Creative Director
Candice Chhoa Naga DDB Tribal Malaysia Copywriter
Naqib Shamsuri Naga DDB Tribal Malaysia Copywriter
Simon Yip Naga DDB Tribal Malaysia Art Director
Sharon de Silva Naga DDB Tribal Malaysia Head of AV
Boon Hsin Lee Naga DDB Tribal Malaysia AV Producer
Rachel Chew Naga DDB Tribal Malaysia Account Director
Edeleen Lunjew Naga DDB Tribal Malaysia Senior Account Manager:
Quek Shio Chuan Reservoir World Sdn Bhd Film Director
Eric Yeong Reservoir World Sdn Bhd Director of Photography
Chow Chun Son Reservoir World Sdn Bhd Executive Producer
Sabrina Wong Reservoir World Sdn Bhd Producer
Anthony Chan Reservoir World Sdn Bhd Art Director
Tatsuro Miller The Rec Room Composer
Naqib Shamsuri The Rec Room Lyricist
Ryan Tan The Rec Room Lyricist
Links
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