THE NEW MINI COUNTRYMAN. ADD STORIES.

TitleTHE NEW MINI COUNTRYMAN. ADD STORIES.
ClientMINI KOREA (BMW GROUP)
Product / Service2017 THE NEW MINI COUNTRYMAN
CategoryA11. Visual Effects
EntrantCREATIVE LOUNGE Seoul, SOUTH KOREA
Idea Creation CREATIVE LOUNGE Seoul, SOUTH KOREA
Media Placement CREATIVE LOUNGE Seoul, SOUTH KOREA
Production WANT TO DO Seoul, SOUTH KOREA
Production 2 ELIOT Seoul, SOUTH KOREA
Additional Company MINI KOREA (BMW GROUP) Seoul, SOUTH KOREA

Brief Explanation

The main character, frustrated with his everyday life, unties his tie and takes off his shoes and walks towards somewhere. While walking, the main character discovers the MINI COUNTRYMAN, and becomes mesmerized by the beauty of the scenery. Lured by the glimmers of the sea, he dives in without hesitation. Next, he stops in admiration of nature, together with the MINI COUNTRYMAN. The character wishes to be liberated from his daily routine and during that journey, meets his special companion the MINI COUNTRYMAN. His bond and voyage continues with his best friend concluding to “ADD STORIES. THE NEW MINI COUNTRYMAN”.

Credits

Name Company Position
Daeyang Kim Creative Lounge President
Sunwoong Kim Creative Lounge Account Supervisor
Hyejin Kim Creative Lounge Account Executive
Kwangsun Hong Creative Lounge Account Executive
Wooyeon Kim Creative Lounge Account Executive
Jaehwan Yoon Creative Lounge Creative Director
Rohee Lee Creative Lounge Copywriter
Junsoek Kang Creative Lounge Copywriter
Sunhwa Kim Creative Lounge Designer
Sangbeom Lim Creative Lounge Designer
Jiye Moon Creative Lounge Designer
Yoonah Kim Creative Lounge Designer
Changwon Moon Want To Do Film Director
Byoungchan Kang Want To Do Film Director
Minki Cho Want To Do Assistant Director
Junhyoung Park Eliot Editing Director