CREDENTIALS FILMS

TitleCREDENTIALS FILMS
ClientHEINEKEN ASIA PACIFIC PTE. LTD
Product / ServiceTIGER BEER
CategoryA01. Direction
EntrantREVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Idea Creation MARCEL SYDNEY, AUSTRALIA
Production REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Brief Explanation

This visceral campaign, all positioned around points of consumption for Tiger Beer, brings to life the spirit and attitude of its heartland: the streets of Asia. The viewer is taken around a series of real Asian scenarios such as street-food hawker stands, secret club entrances and roof bars, with each one capturing the feeling of Asian street culture. Each spot is dynamically edited and music scored in a style that shows the hectic nature of each environment.

Credits

Name Company Position
David Nobay Marcel Sydney Founder/Creative Chairman
Scott Huebscher Marcel Sydney Executive Creative Director
Kevin Masters Marcel Sydney Senior Copywriter
Jeremy Hogg Marcel Sydney Senior Art Director
Holly Alexander Marcel Sydney Head of Production
Kyla Bridge Marcel Sydney Agency Producer
Ryan Bernal Marcel Sydney Client Services Director
Alex Buckland Marcel Sydney Account Director
Iona Macgregor Marcel Sydney Chief Strategy Officer
Osmond Go Marcel Sydney Account Manager
Toni Carter Marcel Sydney Traffic Manager
Matt Devine Revolver/Will O'Rourke Director
Michael Ritchie Revolver/Will O'Rourke Managing Director/Executive Producer
Pip Smart Revolver/Will O'Rourke Executive Producer
Caroline Kruck Revolver/Will O'Rourke Producer
Adam Marsden Revolver/Will O'Rourke Director of Photography
n/a Play Films Facilitating Production Company
Jamie Watson Heckler Post Supervisor
Mika n/a Original Music