HUAWEI MEETS THE JABBAWOCKEEZ

TitleHUAWEI MEETS THE JABBAWOCKEEZ
ClientHUAWEI
Product / ServiceHUAWEI WATCH 2
CategoryA04. Production Design / Art Direction
EntrantBLAST RADIUS SHANGHAI, CHINA
Idea Creation BLAST RADIUS SHANGHAI, CHINA
Production THE EYE FILM Shanghai, CHINA

Brief Explanation

The Huawei Watch 2 is designed for free spirits. Unlike Apple Watch, this smart watch operates without tethering to a phone. It's that free spirit that's captured in the film as demonstrated by Las Vegas' hottest dance troupe, the Jabbawockeez. Here the film captures that spirit with demonstrations of the key product benefits. No confusing cultural references or even sound needed. It's the ultimate engaging product film.

The Brief

We shot the film live in Las Vegas with the Jabbawockeez troupe. The music was written and performed by them. We then did post-production in Shanghai where we overlaid the CGI.

Credits

Name Company Position
Rebecca Cui Blast Radius Shanghai Creative Producer
Jared Huang Blast Radius Shanghai Associate Creative Director
Don Jia Blast Radius Shanghai Art Director
Links
Video URL