| Title | HUAWEI MEETS THE JABBAWOCKEEZ |
| Brand | HUAWEI |
| Product / Service | HUAWEI WATCH 2 |
| Category | A04. Production Design / Art Direction |
| Entrant | BLAST RADIUS SHANGHAI, CHINA |
| Idea Creation | BLAST RADIUS SHANGHAI, CHINA |
| Production | THE EYE FILM Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Rebecca Cui | Blast Radius Shanghai | Creative Producer |
| Jared Huang | Blast Radius Shanghai | Associate Creative Director |
| Don Jia | Blast Radius Shanghai | Art Director |
The Huawei Watch 2 is designed for free spirits. Unlike Apple Watch, this smart watch operates without tethering to a phone. It's that free spirit that's captured in the film as demonstrated by Las Vegas' hottest dance troupe, the Jabbawockeez. Here the film captures that spirit with demonstrations of the key product benefits. No confusing cultural references or even sound needed. It's the ultimate engaging product film.
We shot the film live in Las Vegas with the Jabbawockeez troupe. The music was written and performed by them. We then did post-production in Shanghai where we overlaid the CGI.