LIVE YOUR DREAM

TitleLIVE YOUR DREAM
ClientKIA MOTORS
Product / ServiceSTINGER
CategoryA01. Direction
EntrantLOVE AND MONEY Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production LOVE AND MONEY Seoul, SOUTH KOREA
Production 2 GRIMM BROTHERS Seoul, SOUTH KOREA
Additional Company HYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA
Additional Company 2 GIANT STEP Seoul, SOUTH KOREA
Additional Company 3 FOUR NINES Seoul, SOUTH KOREA
Additional Company 4 DR. HOOK Seoul, SOUTH KOREA

Brief Explanation

As we get older, we lose ourselves in the things we love. However, we find ourselves there. We tried to bring out our target people’s memories of their childhood to make them remember what they loved, what makes their heart skip a beat again-just like what sports cars stand for.

Execution

At very beginning of this project, my inspiration came from Édith Piaf’s song ‘Non, je ne regrette rien,’ from a movie titled ‘Nobody loves me.’ I feel like our lives go by quickly while we hesitate. When you are young, everything is so simple, so clear, and so black and white. As you grow up, you start hesitating because your lives become complicated. All of those hesitations are the main concept of direction.

Credits

Name Company Position
HYOUNG TAE KIM Innocean worldwide Creative Director
KWANG IK CHO Innocean worldwide AE
MIN SEON PARK Innocean worldwide AE
DONG CHEOL HAN Innocean worldwide AE
DALHAE KANG Innocean worldwide AE
WOO YOUNG JEON Innocean worldwide Copy writer
JI YOUNG SIM Innocean worldwide Copy writer
SOO SUK KANG Innocean worldwide Art Director
JEONG SOO SHIN Innocean worldwide Art Director
SEOYEON CHO Innocean worldwide Art Director
Links
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