Title | LIVE YOUR DREAM |
Brand | KIA MOTORS |
Product / Service | STINGER |
Category | A01. Direction |
Entrant | LOVE AND MONEY Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production | LOVE AND MONEY Seoul, SOUTH KOREA |
Production 2 | GRIMM BROTHERS Seoul, SOUTH KOREA |
Additional Company | HYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA |
Additional Company 2 | GIANT STEP Seoul, SOUTH KOREA |
Additional Company 3 | FOUR NINES Seoul, SOUTH KOREA |
Additional Company 4 | DR. HOOK Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
HYOUNG TAE KIM | Innocean worldwide | Creative Director |
KWANG IK CHO | Innocean worldwide | AE |
MIN SEON PARK | Innocean worldwide | AE |
DONG CHEOL HAN | Innocean worldwide | AE |
DALHAE KANG | Innocean worldwide | AE |
WOO YOUNG JEON | Innocean worldwide | Copy writer |
JI YOUNG SIM | Innocean worldwide | Copy writer |
SOO SUK KANG | Innocean worldwide | Art Director |
JEONG SOO SHIN | Innocean worldwide | Art Director |
SEOYEON CHO | Innocean worldwide | Art Director |
As we get older, we lose ourselves in the things we love. However, we find ourselves there. We tried to bring out our target people’s memories of their childhood to make them remember what they loved, what makes their heart skip a beat again-just like what sports cars stand for.
At very beginning of this project, my inspiration came from Édith Piaf’s song ‘Non, je ne regrette rien,’ from a movie titled ‘Nobody loves me.’ I feel like our lives go by quickly while we hesitate. When you are young, everything is so simple, so clear, and so black and white. As you grow up, you start hesitating because your lives become complicated. All of those hesitations are the main concept of direction.