Title | TACKLE THE RISK |
Brand | AIG HOLDINGS JAPAN |
Product / Service | ACTIVE CARE |
Category | A06. Editing |
Entrant | CUTTERS Tokyo, JAPAN |
Idea Creation | TBWA\HAKUHODO Tokyo, JAPAN |
Production | CUTTERS Tokyo, JAPAN |
Production 2 | AOI PRO. INC. Osaki, Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Aki Mizutani | Cutters Tokyo | Editor |
Pete Ritchie | Cutters Tokyo | Colorist |
Kazoo Sato | TBWA\HAKUHODO | Chief Creative Officer |
Takahiro Hosoda | TBWA\HAKUHODO | Senior Creative Director |
Hiroshi Yamazaki | TBWA\HAKUHODO | Copywriter |
Keisuke Shimizu | TBWA\HAKUHODO | Senior Art Director |
Yosuke Sugioka | TBWA\HAKUHODO | Art Director |
Kei Tominaga | TBWA\HAKUHODO | Activation Planner |
Tetsuya Umeda | TBWA\HAKUHODO | Interactive Planner |
Kei Kaneko | TBWA\HAKUHODO | Account Director |
Isao Ishii | TBWA\HAKUHODO | Account Supervisor |
Mami Konisho | TBWA\HAKUHODO | Account Supervisor |
Masa Okazaki | TBWA\HAKUHODO | Planning Director |
Keita Kawakatsu | TBWA\HAKUHODO | Planning Director |
Yoku Ishida | TBWA\HAKUHODO | Strategic Planner |
Hisashi Eto | Club A | Film Director |
Shunsuke Nakamura | AOI Pro. | Producer |
Takuma Iso | AOI Pro. | Producer |
Riki Sakai | AOI Pro. | Producer |
Makoto Tominaga | AOI Pro. | Producer |
Seigo Yamagita | Freelance | Production Manager |
Erik Widmark | Cutters Studios | Sound Design |
Tim Konn | Cutters Studios | Producer |
Sachi Sasaki | Cutters Tokyo | Assistant Editor |
Megumi Irino | Cutters Tokyo | Post Producer |
The All Blacks enter the Tokyo subway and exit at the famous Shibuya crossing. They give each other a few signals and then split up, rushing off to viciously tackle seemingly random Japanese peopleāa schoolgirl walking along texting, a bicycle delivery guy, two cheerful co-workers, a man dressed in a teddy-bear suit handing out fliers, a businessman in a bow-off with another businessman. And it gets more ridiculous from there. A player jumps through the window of a moving car. Another sacks a window washer so quickly that her rag stays stuck to the pane. And then a whole squad stops a car. Finally, they run a play, passing the ball and kicking it through an office window to knock out a man working at a desk. it turns out they were protecting everyone they tackled from horrific accidents which no one could have predicted.