STING "REMAKE THE BOXER"

TitleSTING "REMAKE THE BOXER"
ClientPEPSICO
Product / ServiceSTING ENERGY DRINK
CategoryA03. Casting
EntrantBBDO PAKISTAN Lahore, PAKISTAN
Idea Creation BBDO PAKISTAN Lahore, PAKISTAN
Media Placement BBDO PAKISTAN Lahore, PAKISTAN
PR MINT PR AND IMAGE CONSULTANCY Lahore, PAKISTAN
Production LASHARI FILMS Lahore, PAKISTAN

Brief Explanation

UK boxing legend Amir Khan, considered by many at the time to be at the end of his career after a massive defeat, is invited to the old Mughal city of Lahore in Pakistan. The city is his to train in. The film begins with Khan starting his run at Delhi Gate, which is the entrance to the old, cramped city. Through the city he runs, using local tools and techniques to help him train. He climbs the scaffolding on 17th century Wazir Khan mosque, jumps over rickshaws, spars with laundry lines, engages in parkour on the cramped rooftops, wrestles with local "pehelwaans" (wrestlers), and jogs through the narrow lanes to emerge with a crowd at the historic Tower of Pakistan.

With an impeccable career of 31 wins and the title of world’s youngest Olympic boxing medalist, UK boxing legend Amir Khan faced a setback after being defeated by Canelo Alvarez. The news claimed his career was over. At a time when nobody backed Khan, Sting decided to remake the boxer's reputation and to re-energize him back into the ring. Tapping into Khan's Pakistani heritage, Sting invited him to Pakistan and showcased an entire city as a gym and its people as coaches. The Mughal city of Lahore, and its residents, stepped up. Khan is a well-loved figure in Pakistan, and at great risk, the brand remained loyal to bringing him back into the ring.

Credits

Name Company Position
Faisal Durrani BBDO Pakistan General Manager
Ali Rez Impact BBDO Regional Creative Director
Assam Khalid BBDO Pakistan Strategic Planning Director
Assam Khalid BBDO Pakistan Creative Director
Omer Azeem BBDO Pakistan Head of Strategy
Jamayal Tanweer BBDO Pakistan Business Director
Moiz Khan BBDO Pakistan Creative Group Head
Hamza Amjad BBDO Pakistan Creative Manager
Ayesha Akram BBDO Pakistan Account Manager
Ahmad Zafar BBDO Pakistan Senior Visualizer
Alize Munir BBDO Pakistan Community Manager
Syeda Faryal Ali BBDO Pakistan Content Writer
Shahzaib Hussain BBDO Pakistan Group Art Director
Aneera Fareed BBDO Pakistan Community Manager
Ali Zaidi BBDO Pakistan Account Director
Ahmed Wohaib BBDO Pakistan Account Manager
Khairaza Khan BBDO Pakistan Content Writer
Tazeen Asa'ad BBDO Pakistan Senior Account Executive
Haseeb Akram BBDO Pakistan Art Director
Tariq Khan BBDO Pakistan Graphic Designer
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