THE MASS-MEDIA BROTHERS

TitleTHE MASS-MEDIA BROTHERS
ClientTHE SHIZUOKA SHIMBUN AND SHIZUOKA BROADCASTING SYSTEM
Product / ServiceCORPORATE ADVERTISING
CategoryA02. Script
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production SPOON Tokyo, JAPAN

Brief Explanation

Two girls look for some fun on the beach when suddenly two old men appear: The Mass-Media Brothers. The personified newspaper and television duo try to impress the girls with their titles but this has no effect on the web-crazed millennials. Feeling old and outdated, the brothers decide that it’s time for a change. They train hard to better themselves through workouts at the gym and massages at the beauty salon. They get a crucial tip from their gym instructor: to always “tense their cores.” At the same beach, the two girls are found yet again eyeing some boys. To their surprise they get picked up by a couple of handsome men. When the girls ask for their age, they honestly answer “75” and “65.” The girls take it as a joke and they all start laughing, when suddenly one of the brothers transforms back into his old self…

Credits

Name Company Position
Yoshimitsu Sawamoto DENTSU INC. Creative Director/Planner/Copywriter
Hirokazu Ueda DENTSU INC. Copywriter
Arata Kubota DENTSU INC. Art Director
Satoshi Takasugi DENTSU INC. Account Executive
Akito Inokuchi DENTSU INC. Account Executive
Takafumi Arimitsu DENTSU INC. Agency Producer
Kenji Yamauchi Freelance Director
Kiyoaki Hashimoto Freelance Cinematographer
Kyoko Noguchi Freelance Cinematographer
Kenichi Shimizu Freelance Gaffer
Yasushi Okuwa Spoon Inc. Executive Producer
Naoto Tanaka Spoon Inc. Film Producer
Dai Sano Spoon Inc. Production Manager
Momo Lee Spoon Inc. Production Manager
Tomoko Maeda Freelance Editor
Jun Kitajima Studio Interfield Corporation Editor
Yuji Watanabe FOOLISH PIGGIES FILMS Sound Studio Producer
Takuya Okada NOUVELE VAGUE Co.,Ltd. Production Designer
Takeshi Kino Studio Interfield Corporation Multi Audio
Yumi Moriki ROKUONJO Sound Designer
Masako Yamauchi Freelance Casting
Akira Tanaka Freelance Hair & Make-up
Yoshie Masui Freelance Stylist
Ben Yuzawa Freelance Actor
JIJI-BOO WAHAHA HOMPO Co.,Ltd. Actor
Chiaki Kawamo STARDAS・21PRODUCTION Actress
Aimi Satsukawa HoriPro Inc. Actress
Hiromu Takahashi jedeconn Inc. Actor
Yuki Yamada Watanabe Entertainment Co., Ltd. Actor
Takenori Goto Freelance Actor
Links
Video URL