ADIDAS ODDS

Short List
TitleADIDAS ODDS
ClientADIDAS
Product / ServiceADIDAS SHOE
CategoryA02. Script
EntrantTAPROOT DENTSU Mumbai, INDIA
Idea Creation TAPROOT DENTSU Mumbai, INDIA
PR TAPROOT DENTSU Mumbai, INDIA
Production TAPROOT DENTSU Mumbai, INDIA

Brief Explanation

This film portrays the fight of Major D.P Singh, against his own body, against his will, against the world and against everything that’s considered odd for a paraplegic person to do. It showcases his journey from losing a leg in war to becoming India’s first blade runner. And while he has been running against the odds all his life, Adidas Odds, which is a pair of the same shoe, is an attempt to even out the odds for him. It leaves the viewers with just one question, “He has evened out the odds. Have you?”

Credits

Name Company Position
Santosh Padhi Taproot Dentsu Chief Creative Officer
Agnello Dias Taproot Dentsu Chief Creative Officer
Piyush Gupta Taproot Dentsu Creative Director
Apoorva Jain Taproot Dentsu Copy Writer
Umesh Shrikhande Taproot Dentsu CEO
Ayesha Ghosh Taproot Dentsu Business Head
Gargi Raju Taproot Dentsu Brand Partner
Veneet Raj Bagga Onion Films Director
Tassaduq Hussain Freelancer DOP
Anju Vaswani Nomad Films Producer
Manju Moses Nomad Films Producer