KYOTO FUKUJUEN’S 227TH YEAR OF INNOVATION.

Short List
TitleKYOTO FUKUJUEN’S 227TH YEAR OF INNOVATION.
ClientSUNTORY HOLDINGS LIMITED
Product / ServiceIYEMON
CategoryA05. Cinematography
EntrantTOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Idea Creation HAKUHODO INC. Tokyo, JAPAN
Idea Creation 2 TSUKURITE INC. TOKYO, JAPAN
Idea Creation 3 POOL Tokyo, JAPAN
Idea Creation 4 HAKUHODO INC. Tokyo, JAPAN
Media Placement HAKUHODO INC. Tokyo, JAPAN
PR HAKUHODO INC. Tokyo, JAPAN
Production TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Production 2 CUTTERS Tokyo, JAPAN
Production 3 HLGRM BV Amsterdam, THE NETHERLANDS

Brief Explanation

In collaboration with Kyoto’s venerable tea store Fukujuen, Iyemon has developed an authentic bottled green tea. The product’s launch in 2017 marks 227 years since Fukujuen’s founding. Since that time, Fukujuen has continued its pursuit of “truly delicious tea”, delivering innovation in the world of tea through countless generations. This year, Fukujuen’s 227th year of innovation delivers “the next stage of Iyemon” in clearer color of green tea, containing more first-grade tea than ever before to achieve an exquisite, refined flavour with a crisp, refreshing fragrance - this tea-making tradition and continued innovation in taste has been captured with grand documentary-style scale and lush visuals.

Credits

Name Company Position
Oka Yukari Suntory Communications Ltd. Creative producer
Kazufumi Nagai HAKUHODO DESIGN Inc. CEO/Creative director
Hiroyuki Nagami Tsukurite inc. CEO/Creative director
Toshiyuki Konishi POOL inc. CEO/Creative director
Yutaka Nemoto HAKUHODO INC. Account Service Executive Manager
Toshiya Atsukawa HAKUHODO INC. Account Service Account Director
Yusuke Kawamata HAKUHODO INC. Account Service Account Executive
Minami Tanaka HAKUHODO INC. Account Service Account Executive
Kazuki Sakurai HAKUHODO DESIGN INC. Designer
Yuko Nagano HAKUHODO DESIGN INC. Designer
Ohmura Takaya Tohokushinsha film corp. Producer
Takahiro Mayuzumi Tohokushinsha film corp. Producer
On Matsui Tohokushinsha film corp. Production manager
Hisashi Eto CluB_A Director
Dimitri Karakatsanis United Talent Agency, LLC. Director of Photography
Keisuke Kamiyama No belonging No belonging
SHINSUKE KOJIMA GORILLA Production Designer
Kazuko Kurosawa K&K bros. Stylist
Syougo Hirai No belonging Location Scout/Prod. Mgr.
Noriko Saotome grand corp. CEO
Tommy Zee HOLOGRAM SOUND + MAGIC Purveyor of Fine Music
Ryan mcguire Cutters Tokyo editor/ managing director
Kim Soyoung DIGITAL GARDEN INC. Compositor
Toru komatsu DEFENSE inc. sound mixer