Title | GRAVITY CAT |
Brand | SONY INTERACTIVE ENTERTAINMENT INC. |
Product / Service | GRAVITY DAZE 2 |
Category | A12. Achievement in Production |
Entrant | HAKUHODO INC. Tokyo, JAPAN |
Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
Production | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yuta Okuyama | Hakuhodo Inc. | Creative Director |
Yusuke Amagai | Hakuhodo Inc. | Planner |
Keita Togawa | Hakuhodo Inc. | Planner |
Yuki Yokoi | Hakuhodo Inc. | Planner |
Kiyomi Wada | Hakuhodo Inc. | Account Executive |
Maiko Hayashi | Hakuhodo Inc. | Account Executive |
Takashi Aso | Tohokushinsha Film Corporation | Producer |
Tatsuya Sunohara | Tohokushinsha Film Corporation | Producer |
Takuya Omura | Tohokushinsha Film Corporation | Production Manager |
Takuya Sugimoto | Tohokushinsha Film Corporation | Assistant Production Manager |
Show Yanagisawa | THE DIRECTORS GUILD | Director |
Masumi Nishibori | THE DIRECTORS FIRM | Director Assistant |
Ryoken Okamura | Sturgeon | Cinematographer |
Shinji Kawai | Freelance | Cinematographer Assistant |
Atsutoshi Ueno | Freelance | Lighting Design |
Kohsei Kobayashi | Freelance | Lighting Design Assistant |
Yukiko Kuribayashi | Freelance | Set Designer |
Shunsuke Okutani | NOUVELLE VAGUE Co.,Ltd | Art Production Manager |
Yuko Aika | Freelance | Makeup Artist |
Takeru Sakai | Freelance | Stylist |
Etsuko Kimura | ACTIVE CINE CLUB | Offline Editor |
Hanako Tabata | ACTIVE CINE CLUB | ACTIVE CINE CLUB |
Kenichi Sasaki | DEFENSE | Online Editor |
Erito Ayaki | Freelance | Sound Designer |
Yoshio Nakamura | Freelance | Sound Effect |
Kazuyoshi Tonami | YUGE inc. | Music Producer |
Hisamichi Kido | OMNIBUS JAPAN INC. | CG Producer |
Chu Ikebe | OMNIBUS JAPAN INC. | CG Production Manager |
Tetsuaki Matsumoto | OMNIBUS JAPAN INC. | CG Director |
Toshiki Kamei | Cutters | Colorist |
A live-action film was produced to promote GRAVITY DAZE 2, a gravity action-adventure game where gravity gets a 360-degree makeover. To communicate the fun of gravity changes, the film features a girl and her cat freely running across the walls and ceiling, and falling into the sky in the real world. Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we featured a cat to generate buzz for the film. We tackled challenging visual expressions, while making it as realistic as possible to get viewers to question how it was made, and to give it the wow factor. The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.”
For this film, we faced 3 challenges : one-shot POV, to film a kitten and to depict gravity changes. In order to achieve 3 challenges in 1 film, we conducted simulations, in various ways : scale model simulations, computer graphics simulations, and test shots. To make it as realistic as possible to get viewers wondering how it was mode and to give it the wow factor, we decided to shoot a real kitten in a real room. So we buit a room with the gravity change system, which rotated through 360 degrees with immobile furnitures and set designs. We shooted on uncontrollable kitten million times in a gravity-controlable room.