NEVER REST

TitleNEVER REST
ClientHYUNDAI MOTOR COMPANY AUSTRALIA
Product / ServiceI30
CategoryA01. Direction
EntrantINNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Idea Creation INNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Production NYLON STUDIOS Sydney, AUSTRALIA
Production 2 COLLIDER Sydney, AUSTRALIA
Production 3 FIN DESIGN + EFFECTS Sydney, AUSTRALIA

Brief Explanation

We start this film with the previous multi-award winning Hyundai i30 falling through the sky from a great height. Restrained and poetic, we pay homage to the silver car while it plummets towards certain destruction. It smashes into the ground with a spectacular impact, creating a huge plume of dust. From out of this dust cloud the new model i30 dramatically emerges. An announcer asks “What do you do after you’ve won Australia’s Best Car’s Award 6 times? You start again.” A new red i30 then drives out of frame and heads across the desert. The film ends with a super, which reads “Reinvented i30. Never Rest.”

Credits

Name Company Position
Steve Jackson Innocean Worldwide Australia Executive Creative Director
Daryl Corps Innocean Worldwide Australia Head of Art
Dave Shirlaw Innocean Worldwide Australia Creative Group Head
Steve Carlin Innocean Worldwide Australia Senior Art Director
Dean Hamilton Innocean Worldwide Australia Senior Copywriter
Dave King Innocean Worldwide Australia Senior Copywriter
Jacqui Walker Innocean Worldwide Australia Film Producer
Scott Davis Innocean Worldwide Australia Head of Planning
Philip Sherar Innocean Worldwide Australia Group Account Director
Vincent Pled Innocean Worldwide Australia Account Director
Kat Knight Innocean Worldwide Australia Account Manager
Daniel Askill Collider Director
Lorin Askill Collider 2nd Unit Director
Rachael Ford-Davies Collider Executive Producer
Julianne Shelton Collider Producer
Alastair Stephen Fin Design + Effects Executive Producer
Justin Bromley Fin Design + Effects VFX Supervisors
Stuart White Fin Design + Effects VFX Supervisor
Simon Lister Nylon Studios Sound Designer
Michael Yezerski Nylon Studios Composer
Karla Henwood Nylon Studios Executive Producer
Oliver Mann Hyundai Motor Company Australia Director of Marketing
Andrew Knox Hyundai Motor Company Australia General Manager Marketing
Nick Cook Hyundai Motor Company Australia Product Marketing Manager
Katrina Mendoza Hyundai Motor Company Australia Product Marketing Co-Ordinator